Werner Paddles Press Release
FOR IMMEDIATE RELEASE:
Danny Mongno-Marketing Manager
Werner Paddles announces it Small FitTM SUP paddles. Women rejoice.
9/02/14. Sultan, WA, USA
Werner is the innovator in fit options in paddles.Starting with blade sizes and then shaft sizes; we are confident through our experiences that performance starts with a great fit.This led us to our 2015 product launch, Small FitTM SUP. With the help of some amazing female athletes and manufacturing technologies, we matched our small or mid-sized blades with a new small shaft and small grip. Haley Mills, nominated in SUP the Mag’s “Paddler of the Year Awards,” was on the test team and had this to say.“It’s way more comfortable in my hands.I have less fatigue and more control of the paddle, I am SO stoked on small fit.”Considering the smaller stature of the female paddlers, we’ve also softened the flex of the paddle slightly, for a gentler feel without sacrificing performance. .
Small FitTMwill be an option on our Grand Prix, Nitro, Soul and Carve models, in small and mid-sized blades.
With 60% of the SUP market being female paddlers, marketing manager Danny Mongno is excited about the upside. “We’ve seen the benefits first hand in our testing.Those who use it can’t believe the difference and what they have been missing.It really gives our dealers the ability to properly fit ladies and get positive responses on happy they are on the water.”
Small FitTM will begin shipping 9/2/14; inquiries can be made by calling 1-800-275-3311.
Since 1964 Werner Paddles have been designed and hand crafted with the goal of a better paddling paddle.Hours from where the initial paddles were built in the garage our mission has not changed; better gear means more fun on the water.We remain family owned and handcrafted in Sultan WA, USA bringing Ultimate Paddle Performance to paddlers worldwide. Learn more about us at www.wernerpaddles.com