‘We are McNett’ Video Awarded Silver ADDY Award for Cinematography

Hand Crank Films has been awarded the prestigious ADDY Award for 2012 in the Cinematography category for their “We are McNett” video.

Bellingham, WA (May 2, 2012) -- McNett®, the leader in quality, innovative outdoor products, is pleased to announce that its “We are McNett” video produced by Hand Crank Films has won a Silver ADDY Award for Cinematography. Director Chris Koser utilized a number of locations, lighting techniques and a strong narrative to highlight the importance of the McNett products in the field.

"We hired Hand Crank Films because we knew they would capture the story we wanted to tell," says David Wiggs, vice-president of marketing at McNett. "From Blackhawk helicopters to snowstorms, the project has been a tremendous marketing piece; kudos to all."

“We are McNett” serves as an introduction to McNett's vast library of repair and maintenance content, while highlighting the company's key brands. The video has generated substantial acclaim and is being used as primary communication piece across distributor and retail channels. To view the video, please visit: http://youtu.be/EZvthqj53LY.

About the ADDY Awards
The ADDY Awards Competition is a three-tier national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry's largest and most representative competition for creative excellence.

About Hand Crank Films
Hand Crank Films is expert at one thing: telling stories; your stories. Since 2005, they have been helping clients understand the 'why' behind their brands and communicating that through powerful film and video. The company has won numerous Telly Awards, a CINE Golden Eagle, a Gold Mercury Award for Documentary Excellence and a variety of other awards. This is the company's 3rd ADDY award.

About McNett
For over three decades McNett and its family of brands, Gear Aid™, Outgo™, M Essentials™, Aquamira® and Camo Form®, have provided quality, innovative products for the dive, outdoor, sporting goods and military markets. Through long-term relationships and a great distribution model, McNett enhances the lives of people working and playing outside. For more information see our website at http://www.McNett.com.

David Wiggs
Marketing VP