Waypoint Outdoor Names Beck Brand Manager and Partner with National Sales Organization

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SEATTLE, WA — July 10, 2017

Waypoint Outdoor, the outdoor industry’s leading independent national sales agency, today named Amy Beck as Brand Manager and partner. Beck will play an integral role as the agency’s business portfolio expands and evolves. In late June Waypoint Outdoor became the first national sales agency for Helly Hansen and will manage all U.S.-oriented sales activities for the 140-year-old brand.

Beck is a veteran of the apparel and footwear business with more than 20 years working for brands such as J.CREW, Cole Haan, SmartWool and lucy Activewear. She began her career on the retail selling floor and later moved into wholesale. Over the last six years, Beck has been in GTM leadership as the VP of Sales and Marketing for SmartWool and most recently the VP of Wholesale for lucy Activewear.

“Waypoint has built an amazing business centered around the guiding principles of passion, giving back and individual development,” Beck said. “I am thrilled to join forces with industry leaders and innovators Jim Purdy and Bob Holding to further define the future of Waypoint Outdoor. This new role allows me to expand my experience and core values and apply them to an industry I love.”

Amy prides herself in building successful relationships with retail and industry partners. This strength has allowed Amy to build successful North American brands and be chosen as a mentor for both the Skip Yowell Future Leaders and Camber.

“The complexity of our business continues to evolve and the demands for better sales systems are greater than ever before,” said Jim Purdy, Partner at Waypoint Outdoor. “Amy will provide balance, perspective and guidance and her deep well of experience will help the team navigate the exciting road ahead. We are fortunate and extremely proud to have such a strong woman join us as partner at Waypoint Outdoor.”

“Amy is a one in a million addition to our organization,” said Bob Holding, partner at Waypoint Outdoor. “Her deep industry experience and retailer relationships across the country are extremely valuable as we move to being a nation-wide sales solution for Helly Hansen.”

About Waypoint Outdoor

Established in 1997, Waypoint Outdoor is a Seattle based Outdoor Products sales and service company. Guided by the principles of excellence, passion, respect and giving back, it’s 21 team members have over 200+ years of Outdoor Industry experience working with brands such as Arcteryx, BOGS, Keen, Klean Kanteen, Leatherman, Nemo Equipment, O’Neill, Smartwool, Sole, Sunski, and Vasque. To learn more about Waypoint Outdoor, visit www.waypointoutdoor.com.