Warmest Socks for The Coldest Journey

Described by the Guiness World Records as the world's greatest living explorer, British explorer Sir Ranulph Fiennes and the Coldest Journey Team select Bridgedale’s WoolFusion® Summits after extensive cold chamber testing.
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British explorer Sir Ranulph Fiennes announced this month that he is to lead the first team on foot to cross Antarctica during the southern winter – with Bridgedale WoolFusion® Summit socks selected as the Team's preferred sock to protect their feet and help insulate them for temperatures as low as -90C. The Coldest Journey starts from the Russian base of Novoloskaya to Captain Scott's base at McMurdo Sound via the South Pole and will take six months and span over 2,000 miles, mostly in complete darkness.

Given the constant exposure to extremes of temperature frostbite will inevitably be a problem. Every bit of kit has been extensively tested to ensure the Team has the best possible protection. Steve Fowler, Bridgedale's Managing Director says “Bridgedale socks are regularly used by many adventures in the extreme conditions of the planet, hot as well as cold. In preparation for the expedition the Team tested several sock brands in a cold chamber and chose Bridgedale's WoolFusion® Summits as the best expedition sock to keep their feet dry, warm and comfortable throughout their expedition. An unsolicited endorsement like this is a great compliment and extremely satisfying for everyone connected with Bridgedale. All of us wish the Team every success and a safe return in 2013”.

Described by Guinness World Records as the world's greatest living explorer, past feats, supported by Bridgedale have seen Sir Ranulph running seven marathons on seven continents in seven days and at the age of 65 climb Everest. Of the Antarctic traverse, Sir Ranulph Fiennes, Expedition Leader of The Coldest Journey, said: “This will be my greatest challenge to date. We will stretch the limits of human endurance. Britain and the Commonwealth has a strong heritage of exploration, from Captain Cook 300 years ago to the present day.”
The Coldest Journey team is also attempting to raise USD10 million for Seeing is Believing, a global initiative to prevent and treat avoidable blindness
The team will be dropped off by ship on the Pacific coast of the continent and wait for the equinox on 21 March 2013 before setting off over the ice shelf. A hundred years ago on the same ice shelf, Capt Scott died on his polar expedition as he was caught out by the start of the southern winter.

During the sea voyage to get to the Antarctic coast, the team will carry out scientific tasks to provide data on marine life, oceanography and meteorology. While crossing Antarctica they will also help scientists who are compiling information about changes to the ice shelf and the effect of climate change upon the poles.

Sir Ranulph and his skiing partner will lead on foot, pulling a ground-penetrating radar system which will relay pictures to the lead vehicle. These pictures will help them avoid crevasses up to 200ft deep
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During an interview with the BBC, Sir Ranulph said "The challenge is whether it is possible to operate and be out there in the coldest place on earth at the coldest time of the year.Your lungs definitely suffer. The air going in is so cold it's going to freeze some of the moisture that's in that system."

For further details please contact :
Bridgedale: Carolyn Dunn, Sales & Marketing Manager.
Email: carolyn@bridgedale.com , T: +44 (0) 2891 81 3461, M: +44 (0) 7809 47 4730

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