New Spatially Constructed Wool Technology Changes the Game in Concealment Apparel
Pagosa Springs, CO (Dec 10, 2015) — VOORMI®, an innovator of domestically sourced Precision Blended Wool, is getting really precise… this time with color. The Colorado-based performance wool maker is proud to unveil PHASE-Sc™ Technology, a new textile technology with the ability to precisely place colored yarns in a biomimicry pattern for application in performance concealment apparel.
VOORMI’s wool based PHASE-Sc™ Technology allows for a new dimension of color to be incorporated into apparel down to the yarn level. PHASE-Sc™ Technology’s precision placement of colored yarn builds a concealment pattern — one thread at a time — throughout the fabric (as opposed to surfaced applied print patterns) and results in a softer, quieter concealment garment with less light reflectivity. VOORMI’s PHASE-Sc™ Technology is a color-blend technology that works in concert with the company’s other fabric technologies that elevate the wool’s durability, odor-resistance, weather resistance, and moisture wicking properties.
Well known for the company’s innovations in precision blended wool for mountain lifestyle and outdoor pursuits, expansion into concealment apparel is a natural next step for VOORMI. “VOORMI has always been about making the best clothing for small town mountain lifestyles,” said VOORMI Chief Marketing Officer Timm Smith, “With the introduction of PHASE-Sc, we now have the perfect kit when elk hunting season roles around. For us, this is a very natural fit.”
Alpine Terra Baselayer ($129)
Built from the same high performance moisture wicking DUAL SURFACE™ Precision Blended Wool as our Thermal II base layer, but engineered all the way down to the fiber level to blend seamlessly through the transition from valley floor to high alpine environments. This spatially constructed, phase-dyed wool based alternative to shiny surface printed synthetics transitions naturally with the ambient light conditions, and has quickly become a must have in the quiver of our local guiding community. Now Available.
Built from the same high performance SURFACE HARDENED™ Thermal Wool as our Access Midlayer, but engineered all the way down to the fiber level to blend seamlessly in to the backcountry. This spatially constructed, phase-dyed wool alternative to shiny surface printed synthetics transitions naturally with the ambient light conditions, and is the perfect do-it-all thermal for the rugged challenges of blowdown timber navigation. Now Available.
Blur Jacket ($TBA)
Leveraging VOORMI’s award-winning, genre-shifting CORE CONSTRUCTION™ Technology, the Blur Jacket will not only blur the boundaries between hard and soft shells, but will keep you quietly concealed as you move through the backcountry. Available Spring 2016.
For retailers interested in carrying VOORMI products, please contact firstname.lastname@example.org or by phone at 970.264.2724
Headquartered in Southwest Colorado, VOORMI presents precision blends of domestically sourced fine-micron wool, used in strategic combination with high performance synthetic fibers to push the boundaries of technical clothing and natural fibers. Made here in the United States, VOORMI® products feature distinctive base, mid-layers, and outerwear engineered to meet the demands of High-Elevation mountain pursuits and backcountry adventure. Visit VOORMI.com for more information.