Vision Fitness Launches Pink Ribbon Campaign

A nationwide Breast Cancer Awareness Month promotion that began on October 1 ends October 31.

Every two minutes, a woman in the United States is diagnosed with breast cancer. In 2005, over 211,000 women learned they had breast cancer, 1,300 men got the same news, and more than 40,000 people died from the disease. Breast cancer death rates have thankfully been decreasing due to early detection and improved treatment, making it especially important for us to continue to get the message out and educate the public.

During Breast Cancer Awareness Month (October 2006), Vision Fitness and the American Cancer Society® are making it easy for consumers to stay healthy while, at the same time, helping others in the fight against breast cancer through their Pink Ribbon Campaign. The campaign encourages the public to do the following:
1.) Make a donation. By giving to the American Cancer Society, you'll be taking an active role to increase the number of lives saved from breast cancer and the number of people who remain cancer-free for life. Contact their national office at 1.800.ACS.2345 to find out how you can donate to the cause. Or, purchase a Vision Fitness® treadmill, elliptical trainer, fitness bike or functional trainer during the month of October at any of the 500+ authorized Vision Fitness® retail locations and a donation will be made for you. You can find a retailer near you by selecting the “Retailer Locator” link on the Vision Fitness home page at
2.) Get an exam. Breast cancer is the second leading cause of cancer-related death among women in the United States (after lung cancer) and the most frequently diagnosed non-skin cancer. Detecting breast cancer early, at its most treatable stage, can make the difference between life and death. Mammograms can find cancer several years before a woman or her health care provider might discover it through other screening methods. If you are a female over the age of 40, you should schedule an exam with your doctor each year. Go to the American Cancer Society website,, to learn more about cancer risks, early detection methods, and prevention.
3.) Stay physically fit. Eating right, being active, and maintaining a healthy weight are important ways to reduce your risk of cancer. Adults should engage in moderate activity for at least 30 minutes, five days per week. Play sports, take a walk, and use a Vision Fitness® product in your home so that you can conveniently work out year-round.

You will find this information in all Vision Fitness® retail locations during Breast Cancer Awareness Month. Be sure to visit your local specialty fitness store in October to help the cause.

About The American Cancer Society
The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. Founded in 1913 and with national headquarters in Atlanta, the Society has 13 regional divisions and local offices in 3,400 communities, involving millions of volunteers across the United States. For more information, call toll free 1.800.ACS.2345 or visit

About Vision Fitness
Vision Fitness began as a division of Trek® Bicycle Company, one of the world's largest manufacturers of quality outdoor bicycles. In 1996, Vision Fitness was spun off by Trek's Fitness management team to better focus on the needs of the fitness industry. Their fitness products earn “Best Buy” awards from reputable consumer review publications year after year. Information on products and reviews can be found on their website,


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