Verde Partners with Tubbs Snowshoes/Atlas Snow-Shoe Co.

Tubbs Snowshoes and Atlas Snow-Shoe Company today announced Verde PR & Consulting as Agency of Record effective immediately.
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Verde PR & Consulting
Todd Walton
todd@verdepr.com
Kristin Carpenter-Ogden
kco@verdepr.com
970-259-3555

Tubbs Snowshoes and Atlas Snow-Shoe Company Announce Verde PR as Agency of Record

Seattle, Wash., (May 6, 2009) ¬- Tubbs Snowshoes and Atlas Snow-Shoe Company today announced Verde PR & Consulting as Agency of Record effective immediately.

Tubbs Snowshoes, a winter adventure brand founded in Maine in 1906, and Atlas, a technical-based snowshoe company founded in the Bay Area in 1990, together comprise the leading names in snowshoeing. While continuing independent product innovation and initiatives, both brands will use their leadership positions in the snowshoe and outdoor industry with Verde PR to promote the sport of snowshoeing.

By harnessing unique community building efforts, exciting product innovation, outreach and media partnerships, Verde PR will help elevate the awareness of snowshoeing and the brands to a much wider audience. It's a message with impeccable timing. Snowshoeing has never been more popular, its accessibility and affordability fueling growth in spite of the overall economic trends. Offering a low-impact winter activity for any fitness level, snowshoeing is the perfect winter sport to bring family and friends together to celebrate the outdoors.

About Tubbs Snowshoes

Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for men, women and children with patented binding and crampon systems that simplify and enhance performance for backcountry exploration, day hiking, and trail walking. Founded in 1906, Tubbs Snowshoes is recognized as the sport's pioneer with a heritage of technological innovation, and market development initiatives that promote winter adventure, exercise and family fun, including Tubbs Romp to Stomp Seriesâ„¢, Tubbs TrailNetâ„¢, and Tubbs Winter Fit for Kids programs. Tubbs is a member of the K2 Sports family of world-leading wintersports and outdoor recreational brands. For more information about Tubbs' product line, calendar of events, and great places to snowshoe, visit www.TubbsSnowshoes.com

About Atlas Snow-Shoe Company

Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loadedâ„¢ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. For more information about Atlas Snow-Shoe Company's products and programs, visit www.atlassnowshoe.com or call 206-805-4800, x 1408.

About Verde PR

Founded in 2001, Verde is a full-service public relations, communications, marketing, branding and consulting agency with an emphasis in corporate social responsibility and new media. Verde's signature, highly creative approach garners consistently strong results for our clients. Visit www.verdepr.com for more information.

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