Vasque, makers of high quality, performance trail footwear, is proud to be celebrating its 50th anniversary this summer at the Outdoor Retailer show by honoring those who helped the brand achieve success - the retailers.
Vasque founder, William D. Sweasy traveled to Europe in the early 60s and discovered outdoor recreation and mountaineering were sweeping the continent. Sweasy knew it was just a matter of time until the craze found its way stateside. Returning home to Red Wing, MN, he began making high quality mountaineering and hiking boots so he would be ready when the time came. Over the years, Vasque’s boot styles such as the Whitney, Clarion, Sundowner and Skywalk became synonymous with quality, purpose built, trail ready footwear. By 2008 Vasque had introduced multiple trail runners which received Gear of the Year from Outside Magazine in ’03, ’06 and ’08. In 2003, Vasque introduced the Breeze hiking boot, which has been one of the best-selling specialty hiking products of the last 10 years. To this day, Vasque continues to build upon its 50 years of research, testing and design to bring innovative product to trail enthusiasts across the globe.
“Our success over the past 50 years is largely due to our retailers,” states Vice President of Vasque, George Curleigh. “Without our retailers’ support and commitment to the brand, we wouldn’t be celebrating 50 years of performance footwear and we wanted to be sure to honor them on this special occasion.”
To celebrate 50 years as the premier outdoor footwear brand, Vasque is honoring the retailers who have been supportive of the brand along the way at the Outdoor Retailer show. Stop by Vasque’s booth #12001, from 4:00 – 6:00 on Thursday, Day 2 of the show to toast the brand’s 50th anniversary and its retailers and also see the brand’s latest performance footwear collections. Guests will get an authentic Red Wing Leather koozie embossed with Vasque’s logo to commemorate the anniversary (while supplies last).
Vasque footwear was established in 1964 in response to a need for performance hiking footwear in the US market. With a passion for performance and fit, Vasque’s mission to this day is to bring the latest in technology and design to outdoor enthusiasts by making quality, rugged footwear for all types of trail conditions. Every shoe in Vasque’s collection of backpacking, performance hiking, insulated and trail running shoes are designed to give adventurers a perfect fit for all day comfort on the trail.