USA TRIATHLON PARTNERS WITH SPRINGBOOST
PERFORMANCE ATHLETIC FOOTWEAR
COLORADO SPRINGS, Colo. (Mar. 21, 2007) - USA Triathlon (USAT) has added high-performance athlete footwear company SpringBoost as a Bronze-level Sponsor and has designated the Swiss-based company as the official performance training shoe supplier of USAT.
As part of the two-year agreement, SpringBoost will supply performance training shoes to USAT National Team athletes and coaches, USAT certified coaches, and select Team USA athletes. The company will also launch a grassroots effort to reach triathletes directly at various events in 2007 and 2008, including the Age Group National Championships in Portland, Ore.
â€œSpringBoost is leading a new wave of footwear technology and USAT is pleased to be able to offer the innovative product to our National Team, certified coaches, and Team USA,â€ said USAT Executive Director Skip Gilbert. â€œWe are excited to partner with SpringBoost and are anticipating our athletes getting more out of their training with faster results.â€
By lowering the heel, SpringBoost athletic footwear achieves health, training and performance advantages. Independent testing, professional athletes and coaches, professional trainers and medical and scientific researchers in Europe and the U.S. agree that dorsiflexion promotes better posture, alleviates pressure on joints and the lower back, strengthens the core, and enhances blood circulation in the legs. Also, dorsiflexion activates muscle fibers when training target zones - specifically calves, hamstrings, and the gluteus (buttocks).
â€œSpringboost is very pleased to become the official performance training shoe of the USAT,â€ said Andrew Silvestri, SpringBoost CEO. â€œOur objective is to provide high performance dorsiflexion footwear which enhances the training effect - improving muscle fiber recruitment and offering many other advantages to help athletes improve upon their personal goals.â€
Silvestri continues, â€œAt Springboost we take training and competition seriously, which is why we have developed the B-Train training shoe, used by USAT athletes, which allows athletes to adjust the intensity of their workout. We are very excited to be involved in the triathlon world.â€ (Editor's note: for an image of Skip Gilbert with a SpringBoost shoe, contact Jamie Gribbon, Jamie@blumenfeldpr.com, 203 655 1600).
The Swiss company is on track with a new angle on footwear that actually improves performance and fitness. The SpringBoost Dorsiflexion Technologyâ„¢ has been shown to improve power, vertical leap, and help speed training while getting results faster than traditional shoes. Studies at the human research centers in Europe and in the U.S. validate the SpringBoost performance benefits, showing that the SpringBoost footwear engages more muscles with every step. The company is based in the U.S. at 135 Beaver Street, Suite 400, Waltham, Mass. 02452. Tel. 781 894 0009 or toll free 1 866 7BOOST1. SpringBoost shoes are available in selected stores nationwide and on-line. (www.springboost.com)
About USA Triathlon
USA Triathlon is the national governing body for triathlon, duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 2,000 races and connects with more than 85,000 members each year, making it the largest multisport organization in the world. (www.usatriathlon.org)
SpringBoost Media Contact:
SpringBoost USA Ltd.
781 894 0611
Blumenfeld and Assoc. PR
203 655 1600; email@example.com
USAT Media Contact:
Communications & Media Relations Manager
719 597 9090 ext. 105
719 597 2121
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