US outdoor manufacturer Kenyon launches with Merino

Australian Wool Innovation and Kenyon Consumer Products partner to create new range of thermal apparel.
Author:
Updated:
Original:

The demand for Australian Merino wool to be used in base layer clothing is growing, as the fibre's unique characteristics become more advanced and widely understood.

Kenyon Consumer Products (Kenyon), the renowned US base layer apparel manufacturer in sporting, outdoor, hunting and fishing markets is pleased to be working with Australian Wool Innovation (AWI) to create the new range for their collections.

Kenyon is the largest producer in this market, and is recognised for being extremely high quality, good fit and a prominent player in the base layer clothing market.

The Kenyon Merino range is made utilising the innovative mercerised Merino wool. The mercerise procedure leaves the Merino fibre with a silk like appearance. Customers can see the improved lustre and the luxury of garments made from mercerised Merino.

To gain the benefits of mercerised Merino, the treatment is applied to worsted top. During treatment the scale structure on the fibre's surface is removed thus increasing the amount of specular reflection (directing reflected light), and increasing the lustre or brightness of the fibre.

Mercerised Merino is more compatible to blending with fibres such as cashmere and silk. The end result is beautiful Merino wool knitted fabric that is durable, soft next-to-skin, versatile, breathable, flexible and suited to active wear apparel.

There are three initial styles in the Kenyon range of Merino thermal apparel including a men's short sleeve top, men's long sleeve style and thermal bottoms. The preliminary range has three colour options -- sand, navy, and black -- appealing for the thermal base layer.

Kenyon has previously worked with synthetic fibres to produce thermal apparel. Today, the drive from consumers towards natural fibres combined with the benefits of new technology lead Kenyon to form a working relationship with AWI on the new project.

Mr Andy Curtis, Kenyon, said “The abilities of the Merino fibre combined with its natural durability and performance attributes made it the top option when we were looking to create this range of thermal active wear.

“We are astounded by the luxurious quality offered by the mercerised Merino. So many of our customers have been impressed when viewing the new collection, many can't believe their eye's when we tell them it is made using Australian Merino wool,” said Mr Curtis.

Kenyon's new range of thermal offerings provides customers with maximum comfort and warmth at all temperature and activity levels.

The range was launched at trade shows across the USA including SHOT Show (Hunting and Fishing), SKI show, and Outdoor Retailer.

“The range has also been well received by one of our military customers who have printed a full adoption in their major catalogue,” mentioned Mr Curtis.

Kenyon sees the opportunity to utilise the innovative mercerised Merino in more applications including women's wear and a larger variety of styles in the future.

www.merinoinnovation.com
www.kenyonconsumers.com

For more information, contact Felicia Morton (212) 373-6026

Related

AWI and Red Mountain Resort "Peak" Interest in Merino

May 7, 2007 – A legendary destination for top skiers worldwide, Red Mountain Resort in British Columbia, has partnered exclusively with Australian Wool Innovation to showcase Merino as a top performing base layer for skiers. This groundbreaking initiative, called “The ...read more

RedRam Merino Underwear - Natural Alternative for Outdoor Enthusiasts

Portland, Ore. – February 23, 2011 – Americans have a new, natural alternative to synthetic materials to keep them warm this winter. RedRam everyday thermal underwear for men and women is made from premium merino wool. The new range is ideal for hiking, snow sports, hunting, ...read more

AWI and Burlington are “Natural” Partners for Easy Care Merino

June 19, 2007 – AWI and Burlington Labs, a division of Burlington WorldWide, have partnered to bring a new line of 100 percent Merino fabrics called ‘Natural Easy Care' (NEC) to retailers across North America. Burlington WorldWide (BWW), a business unit of International ...read more

Ridge Convict Hoodie W_s_full

Ridge Merino Launches Fall/winter 2019 Collection

Mammoth Lakes, Calif. (October 3, 2019) ​– ​Ridge Merino​® announces the launch of its Fall/Winter 2019 Merino wool clothing collection. Some highlights of the collection include new hoodies, compression tights, accessories as well as updated design features and colors in the ...read more

Icebreaker's Eco-Friendly Merino Apparel For Kids

FOR IMMEDIATE RELEASE CONTACT: Alycia CavadiApril 13, 2009 (617) 262-5559 alycia@momentummediapr.com Eco-Friendly Merino Apparel For Kids - Unique Packaging to Be Reused and Re-Imagined, Not Thrown Away -Kids are being given the chance to try the Icebreaker range of beautiful, ...read more

Wigwam Launches New Merino Wool Series of Socks

Sheboygan, WI, December 26, 2012 – Wigwam, The Performance Sock Company, is pleased to announce the launch of a new series of styles called Ultimax® Merino Wool – the worlds softest, most durable, and moisture wicking Merino Wool socks on the market today. The perfect choice ...read more

Founders of the Merino Wool Revolution to Launch Retail Strategy

(Steamboat Springs, CO) The original founders of the merino wool revolution, Peter and Patty Duke, will launch a traditional retail strategy starting in January 2009 with what they consider their best product yet – point6 merino wool socks.Their new line of active, outdoor, ...read more

Icebreaker Unveils New Eco-Friendly Merino Apparel For Kids

FOR IMMEDIATE RELEASE Contact: Alycia Cavadi Momentum Media PR 617-262-5559 Eco-Friendly Icebreaker Merino Apparel For Kids(Wellington, New Zealand) -- Kids are being given the chance to try the Icebreaker range of beautiful, silky soft New Zealand merino wool garments that has ...read more

ULTIMAX MERINO WOOL

FOR IMMEDIATE RELEASEMedia Contact: Natalie Stangl Email: Nstangl@wigwam.comPhone: 920.889.8152WIGWAM INTRODUCES NEW PACKAGING & ULTIMAX MERINO WOOLSheboygan, WI, July 1, 2012 – Wigwam, the performance sock company, is pleased to announce the launch of their new packaging! ...read more