UltrAspire™: Next Generation Hydration Sets Launch, Seeks Reps

Launching this August, UltrAspire™ will be the new leader in innovative, inspired, athlete-driven hydration packs and performance products.

St. George, UT – UltrAspire™ launches this summer with athlete-inspired hydration packs and systems developed by Bryce Thatcher, the founder of Ultimate Direction and recent product designer at Nathan. Poised to make an impact, UltrAspire™ is building its national team of sales reps – reps who know what performance means, and are ready to run ahead of the curve.

Focused on the specialty run and outdoor markets, UltrAspire™ is born from aspiration, inspiration, and perspiration. It is athlete-based, and delivers cutting-edge ideas and designs. Thatcher calls on his rich experience, but makes it clear that this is a new direction, not just a new coat of paint on past products. “UltrAspire™ takes performance hydration to a new place,” says Thatcher. “This is truly the next generation.”

With many patents to his name – and more pending, Thatcher has a history of delivering revolutionary designs – designs that speak to consumers and inspire companies’ growth. In the late 1980’s Thatcher created the hydration category when he founded Ultimate Direction in a Utah garage. When he sold the company in 1999, Ultimate Direction was the leading brand in specialty run, with broad distribution in the US and around the world. His next challenge was Nathan Sports. Thatcher took control of product design in 2003 and helped build Nathan into a major player in the worlds of specialty run and outdoor. In his seven-year tenure Nathan’s sales grew 1000% - one thousand. Now it’s time for UltrAspire™.

Mike Blosser, UltrAspire™’s Director of Sales, is ready to roll: “Bryce’s designs have always bred success. He gets existing markets, knows how to find new ones, and he builds gear that performs for athletes and retailers.” Of course a next generation brand needs its next generation sales force. UltrAspire(tm) is lining up to build its rep team so that the August 2011 launch is seamless and impactful. “We are looking for rep groups that know how to service run and outdoor, that have complimentary brands, and that get that performance means sales,” says Blosser. “We know these channels, know what works, and are ready to team up with reps that are excited to be on the leading edge.”

UltrAspire™ will debut this August at Outdoor Retailer Summer Market in Salt Lake City. Experienced rep groups interested in joining the team may contact Thatcher directly at b.thatcher@elitecreators.com.

About UltrAspire™: Launched in 2011 by Bryce Thatcher, UltrAspire™ is the new leader in innovative, inspired, athlete-driven hydration packs and performance products. Based in the red-rock canyon country of St. George, UT, It is part of the Elite Creators family of brands. To learn more, visit ultraspire.net, elitecreators.com, Facebook, or bycontacting Bryce Thatcher atb.thatcher@elitecreators.com.

About Elite Creators™: Founded in 2002, Elite Creators™’s family of brands includes Clik Elite™ adventure photography packs, Stat Packs™ for emergency responders, Forb™ child-safety car seats and accessories, and UltrAspire™ hydration systems for ultra athletes. Based in St. Gearge, UT, Elite Creators™ also offers product design, development, and manufacturing solutions. www.elitecreators.com

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