Ultra Race of Champions (UROC) Announces 2012 Corporate Challenge

The Ultra Race of Champions presented by Competitor magazine announces the inaugural 2012 Ultra Roc Corporate Challenge which encourages friendly competition among brands while recognizing companies for providing needed support to athletes.

August 22, 2012, Charlottesville, Virginia - When establishing the championship event for the sport of ultra-distance running, the Ultra Race of Champions' (UROC) founders focused their vision on promoting the sport and those elite athletes who help to make it great. With this in mind, the Ultra Race of Champions presented by Competitor magazine will acknowledge and recognize the corporations that provide the needed support to allow these amazing athletes to compete.

The 2012 Ultra Race of Champions presented by Competitor is proud to announce the establishment of the Ultra ROC Corporate Challenge. “Creating the Ultra ROC Corporate Challenge,” according to UROC founder J. Russell Gill “will generate some friendly competition between the companies supporting the UROC athletes in addition to the existing world-class competition between the athletes themselves.”

Footwear companies sending at least two of their sponsored athletes to the Ultra Race of Champions beginning in 2012 will be eligible to participate in the inaugural Ultra ROC Corporate Challenge. The company whose athletes have the shortest combined times, regardless of age and gender (yes, ultra women are just that fast) will be awarded the “Corporate Challenge Cup.” The two athletes from the winning company will receive a $250.00 bonus each and a special award. The winning company will be awarded the “Ultra ROC Corporate Challenge Cup” and an artisan-commissioned perpetual Cup will be displayed annually at the Ultra Race of Champions.

While Montrail will be sending the most athletes to the Ultra Race of Champions this year, other road and trail shoe brands will be well-represented, such as The North Face, Salomon, Scott, Inov-8, HOKA, and Pearl Izumi, just to name a few. Companies interested in sending their athletes to compete in the 2012 Ultra Race of Champions should contact J. Russell Gill: gill@badtothebone.biz or Dr. Francesca Conte: Francesca@badtothebone.biz.

“Pearl Izumi is proud to send two of our top Ultra Athletes to one of the most competitive races in the country,” says Run Marketing Manager Cassie King. “We are happy to be a part of this distinguished event as we continue to help grow and support the sport of Ultra Running. We encourage everyone at 2012 UROC to Run Like an Animal!”

The winner of the 2012 Ultra Roc Corporate Challenge will be decided on September 29th and announced on October 1st.

About the Ultra Race of Champions
The goal of the Ultra Race of Champions is to create the Championship Event for the sport of Ultra Distance Running. Elite runners are invited based on the recommendations of a UROC advisory panel and their performances at key events in the sport all over the world. Elite runners are also invited based on the recommendations of the Ultra Race of Champions Elite Advisory Council. The UROC Elite Advisory Council includes some of the best ultra runners from around the World: Geoff Roes, Dave Mackey, Ellie Greenwood, Michael Wardian, Devon Crosby-Helms and Ian Sharman.

About Bad to the Bone Endurance Sports
By directing premiere road and trail events Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 10 years, Bad to the Bone Endurance Sports events have reflected owners Gill and Francesca's decades-long knowledge and passion for running. www.badtothebone.biz

About Competitor Magazine
Celebrating 25 years, Competitor magazine is the world's leading voice of endurance athletics. Competitor engages active people from runners to cyclists and outdoors adventurers to fulfill one simple mission: to inspire a healthy, active lifestyle. Competitor empowers readers across the country, with world-class journalism and photography, to become community leaders through their adventurous lifestyle and courageous spirit. For more information about Competitor, including advertising rate cards and editorial calendar, visit CompetitorMediaKit.com. For the latest running news, training advice and more, visit Competitor.com.