Trigger Point Rolls with SMACK! Media to introduce the GRID® Mini

The industry leader in foam rollers and self-care techniques responds to consumer demand and launches a game-changing portable foam roller

April 9th, 2013 - Austin, TX– Trigger Point Performance, the leader in self-care massage products and education, has enhanced their line of personal foam rollers with the launch of the GRID® Mini. Standing at 5 inches tall by 5.5 inches in diameter, the GRID® Mini features the same 3-dimensional surface as the sports industry foam roller of choice, the full size original GRID®. This new, compact option easily attaches to any gym bag or backpack, and fits in a suitcase, making it the most travel-friendly foam roller on the market.

The GRID® family of products differentiate themselves from traditional foam rollers through the Matrix of Distrodensity™ Zones that allow for blood and oxygen to flow through the muscle to increase circulation and create elasticity to deliver a targeted massage.

“Self-care is as equally or more important on the road as it is at home,” said Founder and CEO Cassidy Phillips. “We are empowering people with the tools they need to engage in a healthy, active lifestyle. People travel with so much gear as is, and we understand the need for a product that is compact and portable, without compromising effectiveness. We worked with SMACK! Media on a successful launch campaign of our original GRID® and their results proved them to be integral partners for this launch.”

The GRID® Mini made its public debut last month at the IHRSA Fitness Tradeshow in Las Vegas and will also be unveiled at the Boston Marathon expo from Friday, April 12th to Sunday, April 14th at booth number 2930. The Trigger Point Performance team will work directly with attendees to teach the importance and proper techniques behind self-massage for maximum performance and recovery benefits.

The GRID® Mini will be available online and at select retailers April 12, 2013. For more information, visit

About Trigger Point Performance: Trigger Point Performance is a life-enhancing brand concentrating on empowering people with revolutionary methodologies and patented products that maintain regulate and stimulate the muscular movement of the human body. Our mission is to provide the most practical style of products, education and therapy to be used by anyone in need of a lifestyle change, performance enhancement or general wellness. Trigger Point Performance has successfully become the leaders in personal performance care by marketing its sustainable human energy and in-home massage products to consumers in the athletic, healthcare and personal wellness markets.

SMACK! Media is a boutique relationship marketing agency that develops effective multi-dimensional brand strategy, creative development, PR and social media, with a pinpoint focus on the sports, health and fitness market. Our approach is grounded in inspiring and clear communication, strong relationships and a passion for execution. Make your brand stand out, give it a little SMACK! For more info, or to read about our services, visit:



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