Tretorn®, the modern outdoor brand with deep Swedish roots, is going to bat for the survival of much-loved Swedish car manufacturer, Saab, with the launch of its “Save Saab” campaign. Tretorn is showcasing its support and enabling consumers to show theirs with a special “Save Saab” T-shirt available starting January 15th. A final decision to sell or dissolve the carmaker could come later this month or in early February, according to GM Europe President Nick Reilly.
“Tretorn and Saab share a strong bond, with our Swedish heritage and loyal following,” said Antonio Bertone, chief marketing officer for Tretorn. “We want to show our support and invite fellow Saab fans to join us. We hope that if enough people stand up for a brand they believe in, it might encourage the powers that be to save Saab.”
Tretorn has teamed up with Saab devotee Ryan Emge of www.saabhistory.com and is donating a portion of the sales from the T-shirts to Ryan’s continuing efforts to keep Saab alive. Tretorn’s “Save Saab” campaign will also be the focus of its Facebook page (www.facebook.com/tretorn) and Twitter profile (@tretornsavesaab) to keep consumers informed and up to date.
The Tretorn “Save Saab” T-shirt is available at the Tretorn Shop, NYC and on www.tretorn.com in sizes S-XL, while supplies last, for $24. The Tretorn Shop in SoHo is located at 150 Spring Street, between W. Broadway and Wooster.
Saab History and the site www.saabhistory.com are owned and operated independently from Saab Automobile, GM and and any other affiliates.
Media Contact: Megan Mulcahy, CGPR, 781-639-4924 xt 112, firstname.lastname@example.org
Tretorn is headquartered in Helsingborg, Sweden and founded in 1891. It is one of the leading brands for outdoor products in Scandinavia, as well as the 3rd largest brand in Europe for tennis balls. Tretorn is a wholly owned subsidiary of PUMA AG. For more information please visit www.tretorn.com.