Tretorn Supports a Fellow Swede with Launch of "Save Saab" Campaign

“Save Saab” T-Shirt Available at The Tretorn Shop, NYC and www.tretorn.com
Author:
Updated:
Original:

Tretorn®, the modern outdoor brand with deep Swedish roots, is going to bat for the survival of much-loved Swedish car manufacturer, Saab, with the launch of its “Save Saab” campaign. Tretorn is showcasing its support and enabling consumers to show theirs with a special “Save Saab” T-shirt available starting January 15th. A final decision to sell or dissolve the carmaker could come later this month or in early February, according to GM Europe President Nick Reilly.

“Tretorn and Saab share a strong bond, with our Swedish heritage and loyal following,” said Antonio Bertone, chief marketing officer for Tretorn. “We want to show our support and invite fellow Saab fans to join us. We hope that if enough people stand up for a brand they believe in, it might encourage the powers that be to save Saab.”

Tretorn has teamed up with Saab devotee Ryan Emge of www.saabhistory.com and is donating a portion of the sales from the T-shirts to Ryan’s continuing efforts to keep Saab alive. Tretorn’s “Save Saab” campaign will also be the focus of its Facebook page (www.facebook.com/tretorn) and Twitter profile (@tretornsavesaab) to keep consumers informed and up to date.

The Tretorn “Save Saab” T-shirt is available at the Tretorn Shop, NYC and on www.tretorn.com in sizes S-XL, while supplies last, for $24. The Tretorn Shop in SoHo is located at 150 Spring Street, between W. Broadway and Wooster.

Saab History and the site www.saabhistory.com are owned and operated independently from Saab Automobile, GM and and any other affiliates.

Media Contact: Megan Mulcahy, CGPR, 781-639-4924 xt 112, megan@cgprpublicrelations.com


###

Tretorn is headquartered in Helsingborg, Sweden and founded in 1891. It is one of the leading brands for outdoor products in Scandinavia, as well as the 3rd largest brand in Europe for tennis balls. Tretorn is a wholly owned subsidiary of PUMA AG. For more information please visit www.tretorn.com.

Related

V.I.O. Supports Save the Kimberley Campaign In Australia

V.I.O. Inc., the leading innovator of wearable video technology, and their Australian distributor, Launch Helmet Cams, are proud to announce a new sponsorship deal with Australian World Champion Whitewater Kayaker Tanya Faux. Since the beginning of March 2008 Tanya has been ...read more

Optic Nerve Increases Support for Save the Poles Expedition

DENVER, CO. – With two thirds of Eric Larsen's Save the Poles Expedition successfully completed, Optic Nerve, the Denver-based sport sunglass manufacturer, announced today, that it is increasing its support of the expedition. An equipment sponsor of Larsen from the outset of ...read more

Atwater Carey and Potable Aqua Support Save the Poles Expedition

Atwater Carey and Potable Aqua, two popular outdoor health and safety brands, are proud sponsors of the Save the Poles Expedition. Artic explorer Eric Larsen is planning the expedition for 2009, when he will attempt unsupported voyages to Mt. Everest as well as the North and ...read more

Perfect Fitness Launches in the United Kingdom

MILL VALLEY, Calif. (November 2, 2009) – Building upon their success in the United States, Perfect Fitness, manufacturers of innovative home and travel fitness solutions, today announced its expansion into the United Kingdom. The complete line of Perfect Fitness products are ...read more

logo4

SIMA Launches "The Float Collective" Campaign in Support of Humanitarian Funds

Laguna Niguel, Calif. (April 10, 2017) -SIMA (Surf Industry Manufacturers Association) announced the launch of The Float Collective campaign today, which will feature a unique collection of products from member brands with proceeds benefiting 14 different humanitarian ...read more

High Sierra Supports VH1 Save The Music Summer Kick-Off Party

High Sierra Sport Company, a manufacturer of innovative bags and luggage, is proud to provide the AT559 32" Expandable Wheeled Duffel to VH1 Save The Music Foundation. VH1's Save The Music and W Hotel Hoboken have joined forces for a special Summer Kick-off party event hosted by ...read more

Ski and Snowboard Mechanics Workshop - Spring Registration Savings

This September the Ski and Snowboard Mechanics Workshop will begin its 22nd season under faculty management. The schedule below covers two-day programs at 12 ski areas across the country. On Day 1 the full-day course options will be: Binding Mechanics Basic, Binding Mechanics ...read more

MSR® Launches New Wearables Collection

Seattle-based MSR® (Mountain Safety Research®) has been manufacturing high-performance outdoor equipment for the most demanding adventures since its inception in 1969. This month, MSR launches a new Wearables collection, which honors that heritage of innovation. Made of 100% ...read more

Hi-Tec Sports to Launch Global Storytelling Campaign Supporting its Innovative Children’s Footwear Technology

Portland, Oregon (January 7, 2014) –Hi-Tec Sports, the global sports andoutdoor company, is launching a newstorytelling campaign for 2014 thathighlights its revolutionary Big-Fit System—a volume ajusting technology— whichallows its kids’ shoes to grow with itswearers.“The ...read more