BEND, OR. (Feb. 08, 2021) Tread & Butter® announces Waypoint Outdoor as its U.S. wholesale sales and brand management partner.

Designed in Bend, Oregon and handcrafted in Portugal, Tread & Butter performance cork insoles are intentionally designed for running, hiking, skiing, and cycling.

Waypoint Outdoor manages sales and business development for cutting edge outdoor brands. Their roster consists of experienced brand managers, data analysts, and field reps. The agency also operates two state-of-the-art showrooms in Seattle and Denver.

“Waypoint is like a warm blanket,” said Tread & Butter CEO Matt Hughes. “Their thoughtful approach to supporting retail partners and elevating our commitment to service and sustainability is an exquisite match with Tread & Butter’s values.”

“Waypoint is pleased to announce our partnership with Tread & Butter,” added Waypoint Footwear Brand Manager Jeff Dill. “Their brand is a perfect complement to our existing portfolio, via their strong commitment to sustainability, simplicity, ease of doing business, and consumer focus, making them one of the more promising up and coming brands in the outdoor industry.”

As consumer awareness of foot health and performance grows, the insole market is surging. According to industry forecasts, global insole sales are expected to reach US $5 billion by 2024.

“The insole category manages to fly under the radar and sizzle at the same time,” added Hughes. “It’s not the most high profile product category but our best retail partners are quietly crushing it.”


About Tread & Butter®

Tread & Butter® makes plush cork insoles. Designed in Bend, Oregon and handcrafted in Portugal, Tread & Butter is made for the pace of modern running, hiking, skiing, and cycling. As part of the company’s commitment to sustainability, Tread & Butter is Climate Neutral Certified. For more information, visit

Media contact: Matt Hughes |

About Waypoint Outdoor

Established in 1997, Waypoint Outdoor is a Seattle based Outdoor Products sales and service company. Guided by the principles of excellence, passion, respect and giving back, it’s 31 team members have over 250+ years of Outdoor Industry experience working with brands such as BioLite, BOGS, Helly Hansen, Klean Kanteen, Nemo Equipment, Smartwool, Sunski, Tread & Butter, and Vasque. To learn more about Waypoint Outdoor, visit

Retail contact:


canada press release (1)

Tread & Butter partners with Mountain Exposure on Canadian distribution

BEND, OR. (Feb 3, 2021) Tread & Butter® announces Mountain Exposure as its exclusive Canadian distributor. Designed in Bend, Oregon and handcrafted in Portugal, Tread & Butter performance cork insoles are intentionally designed for running, hiking, skiing, and cycling. Mountain more

Tread and Butter Shoe Insole Bend Oregon WR-073 (1)-2

Tread & Butter Cork Insoles Break Step With Industry Convention

BEND, OR. (July 9, 2019) Tread & Butter®, the Bend, Oregon-based performance cork insole brand, announces its entry into wholesale. “Tread & Butter is differentiated in every way,” said CEO Matt Hughes. “Our fit, materials and branding stand out from the crowd and give retailers more

V.I.O. Welcomes Sales Firms Kahl & Partners and Waypoint Sales to Team

V.I.O. Inc., the leading innovator of hands-free video technology, announced today the additions of Kahl & Partners and Waypoint Sales to their United States field sales rep team. Led by industry veteran Doug Kahl, Kahl & Partners is a customer-focused, high performance rep more

Bob Holding Partners with Jim Purdy to Form Waypoint Outdoor

Bob Holding Partners with Jim Purdy to Form Waypoint Outdoor Seattle, WA - Bob Holding, Senior VP at Arc'teryx, is partnering with Jim Purdy, principle of Purdy Associates to form a new sales agency for the Pacific Northwest, Waypoint Outdoor. The new agency combines Holding's more

Larry Pluimer to join Waypoint Outdoor, departs

SEATTLE, WA – Outdoor industry veterans Jim Purdy and Bob Holding, co-owners of Waypoint Outdoor sales agency in Seattle, are pleased to announce the addition of Larry Pluimer to the Waypoint Outdoor team. Pluimer’s 20 years of multi-channel retail and e-commerce experience more

Point6 Hires Tim Kelley as US Sales Manager

Point6, designer and manufacturer of premium merino wool socks, is expanding its sales team. Tim Kelley, based in Boise, Idaho, has joined the Point6 tribe and will oversee all domestic sales. “Our retailer base has grown tremendously over the past year. It is a priority to more

Sara Lingafelter Joins Waypoint Outdoor

Sara Lingafelter recently joined Waypoint Outdoor as a Field Service Representative. Sara is better known in the outdoor industry as TheClimberGirl on Twitter, and the climber and writer behind  After a starting her career in the tech sector, Sara became an more

Dometic and Tread Lightly! Partner

ELKHART, IN (June 21, 2018) — Dometic, the global leader in mobile living, today announced its new partnership and donation of $25,000 to Tread Lightly!®, a US-based non-profit dedicated to promoting responsible outdoor recreation through education and stewardship programs. more

Orage Hires New US Sales Manager

September 21, 2007 (Burlington, Vt.)— Orage, known for its ski apparel Innovation Through Style, expands its sales department announcing Beth Steele as the new U.S. Sales Manager. Steele's extensive sales experience makes her equipped to meet the needs of Orage as its parent more