TravelChair Pegs TravelBench as Next Home Run

The global leader in outdoor folding furniture, expands its appeal from individual users to groups with the advent of its newest product line, the TravelBench.
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TravelChair, the global leader in outdoor folding furniture, expands its appeal from individual users to groups with the advent of its newest product line, the TravelBench.

The Travel Bench incorporates all the building blocks of TravelChair's core design philosophy that places a premium on functionality, ergonomics, durability, and self-explanation. Deceptively simple in appearance, all TravelChair products are infused with best of breed materials and production techniques honed since the company invented the category in 1984.

Easy to set up with no assembly required, the TravelBench comes in three styles aimed at appealing to the diverse needs of today's active, mobile consumers: Original, Fast & Light, and El Grande. The Benches come in a range of colors and seat configurations including with and without back rests. Target MSRP starts at $70 for the three-seat Original.

The TravelBench is the newest prong in TravelChair's calculated strategy to expand operations and help specialty retailers compete by using more innovative. “We've got to be smart about what we do from the competition standpoint because the only thing that will keep our brand and our dealers healthy is to continue to lead the marketplace with innovations in product and expansion into untapped or underserved sales channels,” said Daniel Roso TravelChair VP of Sales and Marketing. “To that end, we're certain we're serving up a home run with the Travel Bench.”

Team sports is the first of the new channels upon which TravelChair has set its sights. The coming out party for the TravelBench will be at the Soccer Nation Expo this weekend in Los Angeles. Brought to you by CalSouth, Soccer Nation is the largest free soccer festival in the US with more than 40,000 attendees expected. Next stop is another major soccer venue, the US Youth Soccer Workshop ‘09 in San Jose, CA March 5 – 7.

For a quarter century, TravelChair has been committed to building “the best chair you've ever owned.” Quality design, materials and attention to detail result in strong, stable and durable chairs that have earned the family-owned and run company the reputation for hype-free authenticity, pride in craftsmanship and market leadership. To learn more about the company and purchase from the full line of products and accessories, visit TravelChair.com.


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