Tracy Griffin joins Pinnacle Outdoor Group As Sales Coordinator

Tracy Griffin will be responsible for supporting sales and marketing efforts for the group. She will coordinate efforts to strengthen business with existing accounts while assisting the team with new relationships.
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Pinnacle Outdoor Group is pleased to announce a new addition to their team. Tracy Griffin will be responsible for supporting sales and marketing efforts for the group. Tracy has over 10 years experience in the outdoor industry working for brands such as Asolo, Merrell, and Karhu in various product and marketing positions. Specifically, Tracy will coordinate efforts to strengthen business with existing accounts while assisting the team with new relationships. These efforts will include retail support, sales analysis, and social media.

“We are excited to have Tracy on board. Her experience with the outdoor industry combined with marketing background will be a great asset to our group,” comments Hal Ellms, managing partner of Pinnacle. “As we continue to evolve our business, it is important to us to utilize all of the tools so we can to better serve both our vendors and customers. With Tracy's assistance on the back end, we can be more proactive with our customers to provide better service,” adds Ellms.

The Pinnacle Outdoor Group is an outdoor sales agency based in New England with over 50 years of combined experience in the outdoor industry. The team consists of Hal Ellms, Ben Winther, and Sarah Miller. All of whom have a deep passion for the outdoors. Pinnacle represents Cascade Designs, Darn Tough, Light & Motion, Mountainsmith, Vasque, and Vere Sandals in the New England territory.

For more information, please visit www.pinnacleoutdoorgroup.com.

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