Toyota Climbs Aboard Coleman's 50 States in 50 Days Project - SNEWS

Toyota Climbs Aboard Coleman's 50 States in 50 Days Project

Toyota is just one company joining forces with Coleman to help Mike Haugen spread the message of "Let's Go Outside!" while traveling to the highest point in each of the 50 states in 50 days.
Author:
Updated:
Original:

The effort this summer by Denver schoolteacher Mike Haugen, 31, to climb the highest point in each state within 50 days has resonated with many companies, both within the outdoor industry and beyond. Spearheading the project is Coleman, the outdoor company that sponsored Haugen on a Mount Everest climb in 2007 and is creating a school-based Web site premiering in August for the Coleman® 50 States in 50 Days Challenge.

By July 9, Haugen and his team reached 40 U.S. highpoints in 32 days and were on their way to beat the record of 50 days, seven hours and five minutes set in 2005 by Ben Jones.

Outside of the industry, Toyota has climbed on board with loan of a Highlander Hybrid SUV, the primary means by which Haugen and two teammates are driving 24,000 miles across the country.

Toyota's Highlander Hybrid is a gas/electric mid-size SUV powered by the same Hybrid Synergy Drive found in the Prius. It achieves a combined city-highway fuel economy of 26 mpg, and is rated as a Super Ultra Low Emissions Vehicle (SULEV).

“Toyota is proud to support the team's mission and applauds their dedication to raising outdoor awareness,” said Michael Rouse, corporate manager for philanthropy and community relations. “We share their goal of reaching out to young people and encouraging appreciation for our parks and natural places.”

Other outdoor industry sponsors joining Coleman in this effort are K2, makers of Mt. Baker alpine touring skis used during the ascent of Mount McKinley, which was reached on June 9, thus starting the clock for Haugen's 50-day record attempt.

Haugen and his team are wearing Marmot® clothing during the Adventure. Marmot has provided casual climbing clothing as well as high tech apparel, and SPOT, Inc. is supplying a SPOT Satellite Messenger™ GPS unit that is tracking the team every step of the way.

Haugen hopes to combat increasing rates of childhood obesity due to poor eating and exercise habits by hosting an online virtual challenge that launches in August and continues through December 2008. The public can follow along in real time in July on Coleman's Web site (http://www.coleman.com/50states) to view photos, videos and a blog about his route, equipment, the people he meets, and the nature surrounding each summit.

In addition, the project has reached millions of television viewers and newspaper readers with stories appearing in the Associated Press, Bangor Daily News, Denver Post, Milwaukee Journal Sentinel, Salt Lake Tribune and many more.

Information about the American highpoints collected by Haugen will help update the Highpoints display at the Bradford Washburn American Mountaineering Museum in Golden, Colo. (www.bwamm.org).

Accompanying Haugen on his adventure is Zach Price, 30, an architect and climber from Seattle, and Lindsay Danner, 24, a social work major residing in Denver.

The trademarks used herein are the property of their respective owners.

As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman® and Exponent® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Nevin® and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com. Consumers can call 800-835-3278 or e-mail consumerservice@coleman.com for general information or for Coleman and Exponent products. Note to Media: News releases and images are available upon request or can be downloaded at http://www.coleman.com/newsroom.

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.

– end –

Related

Coleman, Denver Schoolteacher to Climb Summits of 50 States in 50 Days

Thousands of Schoolchildren Get Active To Follow Along Online How do you top a successful expedition to the top of the world – Mount Everest – that was closely monitored by thousands of schoolchildren on the Web? Climb another mountain? How about climb to the highest point of ...read more

Coleman 50 States in 50 Days Challenge Begins Nationwide

During his record-breaking trek to the highest point in every state this summer, Denver science teacher Mike Haugen, 31, left behind a trail of virtual breadcrumbs. From mountains like Mount McKinley in Alaska to comparatively lower highpoints in Florida, Louisiana and Rhode ...read more

Coleman and Denver Teacher Reaches America's 50 State Highpoints

From mountains like McKinley in Alaska, and Whitney in California to lower highpoints like the summits of Florida and Delaware, Denver schoolteacher Mike Haugen was on a nonstop quest. At 11:55 a.m. local time on Friday, July 25, when he reached the top of his 50th state ...read more

Coleman Names Mike Haugen As Exponent Ambassador

Veteran mountaineer and climber Mike Haugen has been named The Coleman Company, Inc.'s ambassador to the outdoor community for its performance-oriented Coleman® Exponent® line of outdoor products. Haugen will make sponsored appearances for the company at industry events, in ...read more

Map_james

50 Ultra-Tri’s * 50 States * 50 Days - Rudy Project Partners with the IRONCOWBOY

An Unbelievable Journey to Break All Records FOR IMMEDIATE RELEASE Denver, CO – “Completely impossible” is a phrase which James Lawrence, known as the ‘IRONCOWBOY’, has heard more than a few times. Having already set two world records, including most ‘full-distance triathlons ...read more

Coleman Supports Tree Project in New York's Central Park

New York City has an estimated 5.2 million trees. “Not enough,” says Mayor Michael Bloomberg, who has set the goal to plant one million new trees over the next 10 years. To ensure those trees are as strong and healthy as possible, some will be 100-year-old genetic duplicates ...read more

Coleman Launches 2007 Coleman Everest 5.5 Challenge

WICHITA, Kan. – Faced with the growing number of children who spend more time indoors with electronic devices than they do exploring the outdoor world, coupled with the depressing rates of childhood obesity due to poor eating and exercise habits, The Coleman Company, Inc., ...read more

12-year-old Moniz reaches high points of all 50 states in record time

Last Friday, July 16th at 1:55pm, Hawaiian time, Mountain Hardwear Youth Athlete Matt Moniz and his father Mike ran to the top of Hawaii's Mauna Kai (13,796-ft), setting a new speed record for summiting the 50 highest points in all 50 U.S. states. The new 50-50 record set by the ...read more

The Coleman Company Appoints Bruno Cercley President of Coleman EMEA

New Appointment Underscores Commitment to International GrowthThe Coleman Company, Inc., a wholly owned subsidiary of Jarden Corporation, today announced that Bruno Cercley has been named President of Coleman EMEA, SAS, which includes Coleman's operations in Europe, the Middle ...read more