Top Cooler Brand Igloo Taps Onestop Internet to Power Digital Commerce Strategy
LOS ANGELES and KATY, TEXAS – June 7, 2016 – Onestop Internet (“Onestop”), a leading full-spectrum eCommerce and Omni-channel solutions provider, today announced its partnership with Igloo Products Corp. (“Igloo”), the industry leader in cooler manufacturing. Onestop will work closely with Igloo to develop and execute a comprehensive digital commerce strategy to cultivate an exceptional cross-channel brand experience.
“Igloo has a worldwide reputation for producing top quality products, and its commitment to excellence truly resonates with our team,” said Onestop President and CEO Michael Wang. “Our infrastructure and tailored strategy will create a rich digital environment for Igloo shoppers, offering a whole new way to interact with the brand they already love.”
Igloo partnered with Onestop based on its deep understanding of today’s consumer expectations and ability to function as a true extension of the brand while implementing a robust digital solution. Onestop will manage Igloo’s eCommerce platform and performance marketing strategy, tapping its in-house digital imaging and creative development teams for a design that’s both technically advanced and visually stunning.
“As we continue developing new products to best meet our consumers’ evolving needs, we want our digital presence to reflects those efforts,” said Candi Whitsel, Igloo senior vice president of marketing and product. “We’re confident that Onestop can provide an exciting cross-channel experience that will honor our brand’s history while offering new insight into our consumers’ preferences.”
In addition to powering Igloo’s eCommerce platform and performance marketing strategies, Onestop will provide world-class guest service for the brand, offering multilingual email, chat and telephone support to all online guests. Onestop will also handle all warranty related calls, offering assistance regardless of where the Igloo product was purchased.
About Igloo Products Corp.
Texas-based Igloo Products Corp. is an international designer, manufacturer and marketer of coolers, drink containers and supporting accessories. For 69 years, the Igloo brand has been synonymous with quality, durability and innovation since originating the cooler category in 1947 and remains the number one cooler brand worldwide today. Offering more than 500 different products, Igloo products are sold by more than 110 thousand retail storefronts around the world. For more information, visit www.igloocoolers.com.
About Onestop Internet
Founded in 2003, Los Angeles-based Onestop Internet is a full-spectrum eCommerce partner backed by blue-chip investors Bessemer Ventures and Fung Capital USA (Li & Fung.) Onestop provides customized end-to-end digital commerce solutions for retail brands both on an entirely outsourced basis and on a-la-carte basis. The company’s suite of integrated core services includes an Omni-channel technology platform, performance marketing, business intelligence, merchandising and planning, brand-focused design, retail imaging and video, full-scale warehousing and fulfillment, and world-class customer service. For more information visit www.onestop.com.