Santa Barbara, Calif. (September 24, 2018)– It is with great excitement that Toad&Co, the lifestyle company inspired by the outdoors, today launched its Fall 2018 collection with 98% of the company’s products being sustainably made, or “eCo”, as defined by the brand. TheSpring 2019 season launching in February 2019 marks 100% sustainability. Per Toad&Co’s stringent guidelines, in order for a product to receive eCo status, it must contain a minimum of 80% sustainable fibers and/or fabrics that are third-party certified for responsible manufacturing. This commitment to sustainability extends to all future seasons.
This Fall, Toad&Co’s sustainability efforts will reach beyond just product - the brand is determined to help customers gain a greater understanding of the apparel industry while empowering them to purchase sustainably. To that end, Toad&Co is launching an awareness campaign in October: Save the Planet. Wear Sustainable.™This campaign aims to highlight the fact that the apparel industry is the fourth worst polluting industry world-wide and is a major contributor towards climate change – yet there are more sustainable solutions we can all take steps towards. Urging customers to join the movement, the Save the Planet. Wear Sustainable.campaign will include a cross-country mobile tour where customers can learn more about how to make sustainable choices and purchase from Toad&Co’s new Fall 2018 and Spring 2019 collections.
“Achieving 100% eCo status is something we have been putting our heart and souls into for many years – I am absolutely thrilled at this achievement,” notes Gordon Seabury, Toad&Co CEO. “Sadly, there is no industry standard to define an eco-garment and many companies greenwash by calling some garments eco with as little as 10% sustainable fibers. We are proud of the high bar we have set with the Spring 2019 line and hope to educate as many consumers as possible along the way.”
The journey to sustainability for Toad&Co starts with high quality raw materials. The brand strictly uses 100% organic cotton and other organic, recycled or upcycled materials for its products. Turning fibers into yarn requires a lot of water, chemicals and energy. Therefore, the brand uses closed-loop manufacturing techniques whenever possible. Responsible dyes and non-toxic finishes are third-party certified to ensure clean, safe fabric production. Third party certifications include for bluesign®, OEKO-TEX® STANDARD 100 and OEKO-TEX® Passport. All of Toad&Co’s cut and sew partners are committed to both human rights and environmentally-sound practices. And most importantly, Toad&Co’s products are made to last. Care tags read “Dirty is the new clean – wear it out or pass it on.” The company was an original partner to The Renewal Workshop, working to renew and upcycle discarded Toad&Co clothing, giving it a new life for the next person to enjoy. Lastly, Toad&Co customers are given the option to have their goods shipped to them in a reusable LimeLoop shipper – an upcycled vinyl shipping pouch that offers an alternative to cardboard.
“Making sure every one of our styles meet our eCo-standards is extremely hard work,” notes Kyle Boettcher, Toad&Co vice president of design, merchandising and supply chain. “There is always a sustainable option or a cheap option, and though choosing sustainability isn't always the easy route, for Toad&Co it’s the only route.”
The new Fall 2018 product line can now be found at www.toadandco.com. The Spring 2019 product line will be available in February 2019.
AtToad&Co(formerly Horny Toad Activewear), we believe that the choices we make are as important as the clothes we create. Founded on the idea that you should never have to choose between living well and doing good, our clothes are meant to inspire you to live your fullest life. We do our best to make choices that are socially and environmentally smart, so you can feel as good as you look. Live well, do good, and keep good company.