TMG launches GEAR sales management at Interbike

The Mann Group, consultants to the OIA and NBDA, and a leader in specialty sports retail is putting their unique training techniques in writing. TMG plans a launch of its GEAR sales management program to the industry at Interbike next week.

The Mann Group, consultants to the NBDA and OIA, and a leader in specialty sports retail is putting their unique training techniques in writing. TMG plans a launch of its GEAR sales management program to the industry at Interbike next week. When asked why Interbike? Dan Mann, President of TMG answered, “Launching at Interbike is only natural. Cycling and Cycling Retail are my passions. A comprehensive Sales Management program is exactly what this industry needs.” GEAR is designed to create paradigm shifts. GEAR delivers a new perspective on how to best serve your customers; including a proven method to get your sales staff ON BOARD with this approach. GEAR is not about selling. It's about how to create and maintain a closer connection with customers, which then pays off at the register.

GEAR was designed by Dan Mann—an avid cyclist, and nationally recognized retail expert.
It has already been implemented in more than 250 bicycle stores in the US and Canada. The average sustained result in those stores over a 2-year period is an 11% increase in sales. Those stores that have the highest level of buy-in are enjoying as much as a 24% immediate increase, using the GEAR management system!

Not a bad showing for a program that takes place in your store. Experience has taught Dan that the best results when training someone is to have them in an environment they know, and with the products they love. GEAR is tailored to your specific store needs and staff. It takes just two days to deliver and implement (16-20 hours). “Once you adopt some key strategies that are the basis of GEAR — you're cruising,” said Tony Tanner, VP Business Development of The Mann Group and self-proclaimed bike addict. “We're hoping for a solid showing at Interbike. The more bikes that get out there, the more competition me and my Pinarello have on the pavement.”

Learn more about the program at or Check out GEAR at Interbike….. Dan is delivering two seminars: Wednesday morning and Thursday afternoon.


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