TIMEX® Ironman* Women’s Sleek Collection Gets 2008 Makeover

Popular collection to sport contemporary design, new colors
Publish date:
Social count:
Popular collection to sport contemporary design, new colors

MIDDLEBURY, CT, January 16, 2008 – Timex, a leader in outdoor and sports performance timepieces, today unveiled the second generation of the Timex® Ironman* Women's Sleek collection, a line of fashionably functional and durable sports watches designed for female fitness enthusiasts and endurance athletes worldwide.

The new collection is an updated version of the 50-lap Sleek of Timex's famed Ironman* collection, which continues to be the standard against which sports watches are measured. It fuses a feminine, modern look with robust features and cutting-edge fitness functionality.

“The new Sleek line remains true to the core features that have made it one of the nation's most popular training accessories,” said Heberto Calves, Vice President of Marketing, “but the fresh look combines the latest technology with contemporary design to deliver a stylish, practical and durable watch unlike anything else on the market.”

Available in black, white, blue, or pink and purple pastels, the Sleek collection boasts the following:

• 50-lap memory recall
• Training log that stores workouts with best and average lap, and total segment time
• 2 interval timers for speed and endurance training
• Automatic interval repetition counter
• 3 customizable alarms
• 2 time zones for travel conveniences
• INDIGLO® night-light
• 100m water resistance

The Timex Ironman Women's Sleek 50-lap 2nd Generation will be available for purchase in February 2008 at www.timex.com, as well as in sporting goods stores and department stores nationwide. Its suggested retail price is $64.95

About Timex:
Timex Corporation is the nation's leading watch manufacturer. With a large and varied line of watches, Timex has a style for everyone -- from the locker room to the board room. Timex is committed to developing ergonomic, comfortable, durable and fashionable watches with innovative features that enable customers to meet their performance and lifestyle expectations. Timex products are sold throughout the globe at your favorite sporting goods store and many fine department stores, or may be purchased by visiting www.timex.com. Timex products can be found on the wrists of many great athletes competing in Ironman events world-wide.

# # #

Catalyst - April White/Ken Mandelkern
(212) 643-1068