Timex, a leader in outdoor and sports performance timepieces, today unveiled the TimexÂ® ExpeditionÂ® Military collection, an assortment of premium timepieces inspired by historic military and aviation lifestyles. The collection includes the Timex Expedition Military Chronograph and Timex Expedition Military Classic wristwatch.
Reminiscent of World War II-era aviation equipment, the distinctive collection offers a rare blend of style and strength that is simultaneously rugged and timeless.
â€œThe Timex Expedition Military collection embodies many of the Timex Expedition brand's core aesthetic principles, as the brand initially evolved from a military focus to become a pioneer in the outdoor and adventure categories,â€ said Heberto Calves, Vice President of Marketing at Timex. â€œThis exceptionally versatile collection is equally appropriate in a cockpit, corporate office or backcountry trail.â€
The boldly masculine Timex Expedition Military Chronograph watch is distinguished by its authentic tachymeter turning ring, which sits atop the rugged 45mm stainless steel case with a knurled finish. The watch features a 30-minute chronograph measuring 1/20 second, and is available in a durable black CorduraÂ® canvas strap or IP black bracelet.
The classically sharp Timex Expedition Military Classic watch is distinguished by its striking â€œbulls-eyeâ€ design, which elegantly and effortlessly provides simultaneous 12- and 24-hour time readings. The 45mm stainless steel case features a knurled finish, accenting the unique display that is available in three distinct styles: black/grey with black CorduraÂ® canvas strap; black/orange/white with black CorduraÂ® canvas strap, and black/green/white with green CorduraÂ® canvas strap.
Both collections boast an IndigloÂ® night-light for convenient viewing in dark conditions, an easy-to-set QUICK DATEÂ® feature, a scratch and chip-resistant mineral glass lens, and water-resistance to 100 meters.
The Timex Expedition Military collection will be available at sports specialty retailers internationally and on Timex.com in July 2010 at a price range of $149.95 U.S. (strap) to $199.95 U.S. (bracelet) for the Chronograph and $99.95 U.S. for the Classic style.
About Timex Expedition Brand
TimexÂ® ExpeditionÂ® watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, Timex Expedition brand delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of outdoor lifestyles. Timex Expedition brand ambassador and American alpinist Conrad Anker regularly tests the brand's products in the field, and maintains a blog at the brand's Web site, TimexExpedition.com, which hosts content, forums and tools for outdoors enthusiasts.
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.
FOR MORE INFORMATION:
Catalyst Public Relations
Ken Mandelkern / Abbie Strichman
(212) 714-7906 / (212) 714-7915