TIMEX & Ford Launch New Multisport Program

Iconic tri sponsors team up to offer free gear on foursquare, all season long
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Life just keeps getting better for the athletes of the Timex Multisport Team. This off-season, the team was outfitted with custom apparel by SUGOI, new bikes by Orbea fitted with Shimano and Shimano PRO, and this week, joining the family will be five brand new Ford Flex vehicles as part of a new program between Timex and Ford – two of the biggest supporters in the history of triathlon.

“As a long-time supporter of triathlon, we understand the challenges athletes face - balancing their busy lives while committing so much time and energy into racing and training,” said Keith Meyer, Manager of Event Marketing and Sponsorships at Timex. “These vehicles will help make life for our elite athletes a little bit easier. It's just another way for us to say ‘thank you' to the competitors who make this sport great.”

Life just keeps getting better for the boys and girls of the Timex Multisport Team. This off-season the team was outfitted for swanky new unis by apparel sponsor SUGOI, to go with their new bikes by Orbea, Shimano and Shimano PRO. The latest perk in 2010? Five new Ford Flex vehicles that will be at their disposal this season, as part of a new program between Timex and Ford – two of the biggest supporters in the history of triathlon.

“Given our long-standing commitment to Ironman and the sport of triathlon, we understand the challenges these athletes face – dedicating so much time and energy to racing while leading busy lives,” said Keith Meyer, Manager of Event Marketing and Sponsorships at Timex. “Our hope is that these Ford Flex vehicles will make being an elite triathlete a little bit easier. It's just another way of us saying ‘thank you' to the competitors who make this sport great.”

The new whips will be based in San Diego, Boulder, Denver, Milwaukee, WI, and Middlebury, CT, and shared among the local team members both around town and at races. The team will also utilize the cars for tri clinics and retailer events. Each car will sport Timex's iconic logo, and will be outfitted with flip cams and other toys.

What's in it for the rest of us? Timex is giving away all kinds of great swag – Timex training instruments, Headsweats hats and Timex branded T shirts – just for following the cars on foursquare. Sign up to follow Timex, and when the brand “checks in” and provides a tip, visit the nearby car and mention the tip to the Timex athlete on-site. First arrivals will claim their prizes on the spot.

“We look forward to keeping in touch with everyone on foursquare, and giving away some great tri gear this season,” said Barry Siff, who will manage the Boulder car among six local teammates. “We'll be in the hottest tri markets in the country all season, and of course at all of the big races.”

More on Timex Sports
Facebook – http://www.facebook.com/TimexSports
Blog – http://teamtimex.timexblogs.com/
Web – http://www.timexironman.com/

About the Timex Multisport Team
Comprised of 50 elite amateur and professional athletes, the 2010 Timex Multisport Team is a dynamic group of well-rounded and committed competitors from the U.S., Australia, India, Ukraine, Mexico, Czech Republic, Estonia, Canada and the United Kingdom, who serve as brand ambassadors for Timex and associated sponsors at hundreds of events around the world.
The Timex Multisport Team will compete in a variety of major endurance events in 2010, including Ironman and Xterra races, the Ford Ironman World Championship and ING New York City Marathon.

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