Timex, a leader in outdoor and sports performance timepieces, today unveiled the TimexÂ® ExpeditionÂ® E-Altimeter collection, a premium assortment of sophisticated adventure timepieces designed for outdoor enthusiasts worldwide.
The innovative collection, which offers precise altitude and time measurements within a handsome analog display, is a sharp departure from the digital altimeter timepieces currently offered across the adventure wristwatch market.
The Timex Expedition E-Altimeter is the latest addition to Timex's acclaimed E-Instrumentsâ„¢ anthology, the world's only collection of analog adventure instruments and one of the most unique, versatile outdoor watch collections in the world.
â€œThe Timex Expedition E-Instruments collection is designed for the outdoor adventurer with sophisticated taste and the desire for something different,â€ said Heberto Calves, Vice President of Marketing at Timex. â€œThe collection's rare blend of cutting-edge technology with distinctive styling makes it ideal for any setting, from base camp to the board room.â€
The collection's altimeter function, with an operating range of -400 to 25,000 feet (-120 to 7,600 meters), displays accurate altitude data in both feet and meters, and can recall high and low altitudes within a specific time period. True to the watch's signature analog design, the altitude is indicated by a dedicated fourth hand, which points to measurements adorning the timepiece's rugged 50mm stainless steel case.
Like the entire Timex Expedition E-Instruments collection, the watch operates on proprietary technology developed at the Timex Development Center in Pforzheim, Germany. Multiple sensors â€“ in this case, an advanced barometric pressure sensor â€“ power advanced four-to-six hand movements which provide precise outdoor intelligence within the traditional analog designs.
Although the technology behind the E-Instruments collection is complex, the timepieces are intuitively designed, and are easy to use and calibrate. Each collection is water-resistant to 100 and boasts an INDIGLOÂ® nightlight to enhance visibility in low-light situations.
The Timex Expedition E-Altimeter collection is available in four style options, including: black stainless steel case, black dial with yellow accents and soft rubber yellow strap; black stainless steel case, black dial with yellow accents and soft rubber black strap; classic outdoor stainless steel case, natural dial with orange accents and water-resistant brown leather strap, and stainless steel case, black dial with orange accents and stainless steel bracelet.
The Timex Expedition E-Altimeter collection will be available in February 2010 exclusively on Amazon.com, and will be available at sport specialty retailers worldwide and on Timex.com in May 2010 priced from $199.95 (strap) to $224.95 (bracelet).
The Timex Expedition E-Instruments collection also includes the Timex Expedition E-Tide Temp Compass, which boasts countdown to high and low tide, temperature in Celsius or Fahrenheit, and compass readings with an adjustable declination scale. Additionally, the Timex Expedition E-Compass collection offers timepiece and compass functions within a simpler model. Each of these collections is currently available at sport specialty retailers worldwide and on Timex.com.
About Timex Expedition
TimexÂ® ExpeditionÂ® watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, Timex Expedition brand delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of the outdoor lifestyle. Timex Expedition brand ambassador and American alpinist Conrad Anker regularly tests the brand's products in the field, and maintains a blog at the brand's Web site, TimexExpedition.com, which hosts content, forums and tools for outdoors enthusiasts.
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.
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Ken Mandelkern / Abbie Strichman