Timex Announces New Retail Website

Timex has announced the launch of the all new Timex.com, an e-commerce site powered by Amazon Enterprise Solutions that provides consumers a quick, easy, and world class watch buying experience.
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Middlebury, Conn. -- Timex has announced the launch of the all new Timex.com, an e-commerce site powered by Amazon Enterprise Solutions that provides consumers a quick, easy, and world class watch buying experience.

The new and improved e-commerce platform features several upgrades making the task of browsing for and buying a Timex easier than ever for consumers. New features include a gift finder searchable by occasion, a comparison feature where savvy shoppers can compare the details of up to five watches at a time, and a "quick browse" function, which allows users to search by size, type, strap style or price.

"Timex is excited to enter a new era of e-commerce for our company; one which provides a fast, easy, and satisfying transaction for every visitor to the site," says Timex CIO, Ross Kudwit.

Timex will use the Amazon Enterprise Solutions to power its new online offering. Since April, Amazon Enterprise Solutions has been developing a Timex-branded Web site backed by Amazon technology and e-commerce expertise. Amazon Enterprise Solutions will host the Timex Web site and use Amazon's technology to give Timex complete control over their brand, the customer experience, and their online business.

"Timex has worked diligently with Amazon Enterprise Solutions to develop and manage a new online offering for its customers," said Amazon Enterprise Solutions Vice President Wes Herman. "The launch of the all-new Timex.com should be a Web experience for Timex and its customers that is unsurpassed in the watch business."

In addition to the e-commerce portion of Timex.com, the site also links to corporate information and company background, as well as external sites for the Timex MultiSport Team Blog and the Timex Museum.

"Timex.com has evolved into a truly multipurpose site," said Gary Druckenmiller, director of Timex.com and e-business, "because Timex is such an iconic brand, with a loyal following, it is important that the site be a one-stop Web destination where fans of the brand can find everything they need."

About Timex
Founded in 1854, Timex is a privately owned company with sales in over 80 countries and offices around the world. With more than one billion watches bearing the Timex brand sold world-wide, the Timex Corporation has been providing innovative, well-designed, and reliable timepieces for over 150 years.

About Amazon Enterprise Solutions.
Amazon Enterprise Solutions works with retailers to help grow their online and multi-channel businesses. By working with Amazon Enterprise Solutions, retailers can combine their own brands with the e-commerce expertise, proven technology, and operational infrastructure of Amazon to create a world-class online shopping experience for their customers. Amazon Enterprise Solutions is part of the Amazon.com, Inc. (NASDAQ:AMZN) group of companies.


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