Timbuk2 Partners with Boa Technology to Launch New Laptop Sleeve

Timbuk2 (Booth #34171) announces a partnership with Boa Technology to unveil the Boa Sleeve at OR Summer Market. Timbuk2 is the first company to use the renowned Boa® Closure System to create an adjustable laptop sleeve.
Author:
Publish date:

Timbuk2 Partners with Boa Technology to Launch Adjustable Laptop Sleeve at OR Summer Market 2012

The San Francisco-based pioneer of the messenger bag is the first company to apply the Boa Closure System to a laptop case, the Boa Sleeve

SAN FRANCISCO (July 12, 2012) - Timbuk2 (Booth #34171), the San Francisco-based manufacturer, announces a partnership with Boa Technology to unveil the Boa Sleeve at OR Summer Market. Timbuk2 is the first company to use the renowned Boa® Closure System to create an adjustable laptop sleeve. The Timbuk2 Boa Sleeve accommodates laptops of most dimensions and provides the utmost protection and security thanks to the Boa Closure System.

“Timbuk2 knows that laptops are going everywhere with consumers these days and new computer sizes are emerging regularly,” says Timbuk2 CEO Mike Wallenfels. “We wanted to partner with the best closure system on the market to create a sleeve that provides 360 degree protection, maximum security and the versatility of sizing for all kinds of laptops on the market.”

Boa Technology began in 1998 as the brainchild of entrepreneur Gary Hammerslag. After recognizing the limitations of traditional shoelaces and other closure systems, he crafted a dial-based prototype that became the Boa Closure System. Now the gold standard of closure, it appears in numerous footwear categories including cycling, golf, outdoor, snowboarding, utility as well as helmets and medical bracing. Boa partners with over 100 premium brands, among them: K2 Snowboarding, Vans, Footjoy, Specialized, Red Wing, Bata Industrials, TrekSta, Smith, Exos Medical and DeRoyal Medical.

The Timbuk2 Boa Sleeve is available in February 2013 at select retailers and on www.timbuk2.com.

Timbuk2 Boa Sleeve – An adjustable laptop sleeve with bomber protection

Available in Black
Sizes: Small (13”), Medium (15”)
Retail price: $79 both sizes

Boa Sleeve design features include:

- Revolutionary Boa® Closure System to perfectly fit most 13” (S) and 15” (M) laptops and users don't have to worry about the sleeve popping open and their laptop slipping out as the system does not wear out with use (as a hook and loop closure system does) or unintentionally come undone
- Dual layer foam protection
- Protective PE sheets surround laptop
- Low-profile grab handle
- 360 degree protection
- Crater foam reduces weight and enhances cooling

To be the first to see the Timbuk2 Boa Sleeve and the rest of the Spring 2013 line of bags and accessories assortment at OR Summer Market 2012, visit the Timbuk2 booth (#34171). To schedule a media appointment at OR Summer Market, contact daltan@madepr.com. For more information about Timbuk2, visit www.timbuk2.com.

About Timbuk2
Timbuk2 is a San Francisco-based company that pioneered the messenger bag. Born and bred in 1989 in a San Francisco garage by a bike messenger named Rob Honeycutt with an old sewing machine, Timbuk2 has been building bags and accessories for urban adventurers with a simple philosophy – create good-looking, durable bags you can truly make your own. They're sold at specialty retailers and online at www.Timbuk2.com.

About Boa Technology, Inc.
With offices in Steamboat Springs, Denver, Colorado, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed-in fit.” The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports, utility, and medical industries. Visit www.boatechnology.com for more information.

Related