There goes shār snacks being environmentally responsible again.

Austin-based organic snack brand partners with 1% for the Planet while adding reusable and biodegradable shār-tubes to the 7 Austin area Whole Foods Market shelves.
Publish date:

AUSTIN, Texas (November 17, 2020) - shār snacks (say it like care, fair, dare. oh, and bear), a sustainably minded and innovative trail mix company, adds Whole Foods Markets to its’ growing list of elite grocers and joins 1% for the Planet.

shar snacks

After spending four years perfecting their recipe in an antique wooden bowl on the kitchen table, shār landed on nine incredible ingredients responsibly sourced from organic small family farms and runs with as light a footprint as possible. Shār is 100% Organic, Paleo, Vegan, Gluten-Free, and non-GMO.

More than a delicious, healthy, and responsibly made snack, shār shows love for our planet by moving away from single-use-headed-for-the-landfill packaging. Mother Earth for the win with the amazing shār-tube. It’s reusable, recyclable, and biodegradable. Even the label is earth’s friend – from Elevate Packaging in Chicago, the labels are made using FSC certified recycled paper, plant-based inks, and a water-soluble compostable adhesive making them completely compostable. More importantly, it's the first snack in a refillable format. Founder/CEO Peter Rushford has been using his for 14 months and counting. Buy their 1lb, 2.5lb compostable eco-bags (also from Elevate) for easy refilling. It's called sustainable snacking. Eat. Refill. Repeat.

Committed to making their money matter, shār donates 20% of its’ net profits to The Conservation Alliance and has now added 1% for the Planet as a deserving partner. Their “impossibly good trail mix” serves the outdoor, fitness and sports specialty industries, as well as the planet, making shār an industry leader.

The brand’s work towards quality and sustainability has not gone unrecognized by leaders in the retail community. Whole Foods Markets joins the ranks of 32 REI flagship stores and Erewhon Market in Los Angeles.

“We make sustainability more accessible with the deliciously filled shār-tubes, setting an earth-first intention in motion. Simply choosing to purchase shār does this”, says Peter.

About shār snacks

Founded in 2018, shār is a farm-to-table snack food company headquartered in Austin, TX. They make premium healthy snacks using curated recipes and responsibly sourced organic ingredients. Shār carries a passion to support active healthy lifestyles with healthy ethical snacking. Using an ‘earth-first’ commitment to sustainability, shār donates 20-percent of net profits to The Conservation Alliance and is a leader in reusable compostable snack packaging. Fore more about shār,

About 1% for the Planet

A global movement bringing dollars and doers together to accelerate smart environmental giving, 1% for the Planet asks everyone to begin with a simple solution- take action to be 1% better - because the climate crisis impacts everyone and we all can, and must, do more to create a better future. 1% adds up. Through their dedicated network, businesses and individuals take responsibility for the environment; Conscious consumers purchase for the planet; Donors make their money matter; Approved nonprofit organizations go to work. For more about 1% for the planet,

About Whole Foods Market

With a purpose of nourishing people and the planet, Whole Foods Market aims to set the standards of excellence for food retailers. The offering of the highest quality natural and organic foods to satisfy and delight their customers while promoting team member growth and happiness and practicing win-win supplier partnerships create profits and prosperity because they care about their community and the environment. These values are the backbone of the company culture and how they aspire to do business every day. For more about Whole Foods Market,


Gramicci Opens Boulder Showroom as a Part of Its New "Being There" Initiative

GRAMICCI OPENS BOULDER SHOWROOM AS PART OF ITS NEW “BEING THERE” INITIATIVE --Outdoor lifestyle apparel manufacturer makes customer care #1 priority BOULDER, Colo. (4/2/09)—Gramicci, the unique and eclectic lifestyle outdoor apparel company, has opened a showroom in downtown more Goes Live Today

Kate's Tram Bars flips the switch on today. As part of a complete rebranding in just their first year of business, Kate's Real Food is looking ahead and speaking to an audience that cares about more than just energy and taste, but whole-life nutritional value more

La Sportiva Refines Environmental and Social Responsibility Platform

An appreciation and love for the mountain environment has been a part of La Sportiva's business from the time the company was building rugged footwear for farmers and mountain guides in the Italian Dolomites 80 years ago. In 2006, La Sportiva launched their first Corporate more

Kate’s Bars: All-Natural Snack Creations From An Organic Idea

Victor, ID -- Introducing Kate’s Bars, the amazingly tasty Real Food energy bars hand made in the shadow of the Tetons. Popular for years among Jackson Hole's locals, word is now spreading around the country about Kate's Bars to outdoor and health food enthusiasts.From their more


Kate’s Real Food Introduces New “Snack Bites”

Victor, ID. (February, 3 2020) — Kate’s Real Food, producers of wholesome, all-natural energy bars made from organic ingredients, is excited to introduce new Snack Bites to their line of whole-food offerings. These bite-sized morsels of your favorite Kate’s Real Food flavors are more


AlpineAire Launches New Snack Line to Retailers

First-of-its-kind lineup changes the game in dehydrated food Minneapolis, Minn. (February 1, 2017)— AlpineAire Foods, the leaders in quality and healthy dried food, just launched their new Snack Line collection. The entirely gluten-free and vegetarian lineup includes sweet and more

FD OLI black version 3 sm

First Descents Partners with KIND Healthy Snacks

Denver, Colo. (March 13, 2014) – First Descents, a non-profit that provides adventure programming for young adults with cancer, is excited to announce its partnership with KIND Healthy Snacks. As an official snack sponsor of First Descents, KIND will provide nutritional snacks to more


Just call us ‘Snacks’: The top 10 SNEWS snacks for 2013

What powers us through a long trade show, a long run or just a plain long, busy day? If you said snacks, you’re right. Because the SNEWS team loves to snack. We will snack on a plane, we will snack on a train; we will snack on a ride, we will snack while poolside; we will snack more


AlpineAire Debuts New, Unique Snack Line for 2017

First-of-its-kind lineup expands backcountry kitchen to everyday use Minneapolis, Minn. (July 28, 2016) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, announced today their new Snack Line collection of sweet and savory snack mixes, more