The World's Most Iconic Helmet is Turning 20!


The World’s Most Iconic Whitewater Helmet is Turning 20!

Sweet Protection launches Limited Edition helmet to celebrate anniversary

Boulder, CO. (For Immediate Release) - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel is proud to announce the 2017 launch of a limited edition (LE) version of the world’s most recognized paddlesports helmet: the Strutter. First designed and developed in company co-founder Staale Moller’s garage in 1997, the technologies and materials of this award-winning design have evolved, but the geometry and iconic shape have never changed. The Strutter is, and always will be, recognized as a crowd favorite that has proudly been worn for decades by professional and beginner paddlers across the globe. The baseball hat inspired brim, low profile size, updated Occi-grip tensioning system and carbon fiber reinforcements offer impressive protection for big water and play boating.

The LE version, available starting March, 2017, is similar to the standard model, but will be hand painted and sport graphics referencing the product anniversary. Priced at $249, the LE version will be available in 2 colors; a Navy Blue Metallic and a Peal White Metallic.

Sweet Protection will be attending the Outdoor Retailer Summer Market trade show this August 3-6 in Salt Lake City, exhibiting in booth #39086. For more information, please stop by to check out this sparkling beauty and enjoy a refreshment.

About Sweet Protection

Based in the small village of Trysil, in the midst of the Norwegian mountains and forest wilderness, Sweet Protection has developed helmets, protection equipment, and technical clothing since 2000. The company was founded by a group of friends with passion for skiing and snowboarding in the winter and whitewater kayaking and mountain biking in the summer. The multi-award winning team of designers, skilled technicians and amazing team of riders have made it their mission to lead the industry in innovation - always in a relentless pursuit of perfection. ####


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