The North Face Venture Jacket Reduces Synthetic Components in Membrane

Iconic outdoor rain jacket is redesigned with the environment in mind
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The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced the redesign of The North Face Venture Jacket. The classic all-activity rain jacket now incorporates castor oil into its membrane as an alternative to petroleum-derived materials.

Introduced in 2002, the highly technical best-selling rainwear piece is engineered to withstand wilderness storms and everyday use. Beginning Spring 2011, the Venture is crafted of HyVent DT EC, using natural castor oil from beans, reducing the use of synthetic components in the waterproof membrane by 50 percent compared with conventional fabric waterproof membranes. Each new Venture Jacket will contain 28 grams of standard waterproof coating, 50 percent of which will be castor oil based. This will eliminate more than 50,000 lbs of petroleum-based materials in 2011.

“The Venture Jacket is one of the best selling rain jackets on the market and we are excited to update this essential and iconic piece with creative, environmentally conscious textiles,” said Philip Hamilton, Vice President of Product for The North Face. “The Venture Jacket proves that highly technical and dependable product can be successfully produced in an environmentally friendly fashion.”

The waterproof, breathable Venture Jacket features sealed seams and attached, adjustable hood. The brushed chin guard lining eliminates chaffing, and the pit zip vents allow for temperature regulation. The Venture is available in both Men's and Women's styles. The new HyVent DT EC may also be found in the Venture Side Zip Pant, Venture Pant, and Venture Parka.

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For more information on The North Face, check out www.thenorthface.com.
To visit The North Face blog for latest company, athlete and expedition news, visit www.neverstopexploring.com


About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

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