*The North Face Paramount Peak Convertible Pant Gets Extreme Makeover

Iconic outdoor pant receives first significant updates in nearly a decade

The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced the first new updates in almost a decade of the classic, iconic hiking pant, The North Face Paramount Peak Convertible Pant.

Introduced in 2001 (as the Paramount Convertible), the Paramount Peak Convertible Pant was one of the first zip-away pants that convert easily to shorts, enabling outdoor enthusiasts to enjoy activity regardless of changes in the weather and temperatures. Throughout the past nine years, the iconic pant received only slight tweaks and updates, sticking to its classic, outdoor look.

“It was time for the Paramount Peak Convertible Pant to have a new look,” said Neil Munro, Outdoor Product Director for The North Face. “This is an iconic, must-have piece and it now boasts style that is keeping with current trends and advancements.”

The new style features modernized lines, better pocket location, improved construction and durable, strengthened thread. The fabric is approved by bluesign®, a company that specializes in certifying high environmental, health and safety standards along the supply chain, from start to finish. Most notably, the short has been lengthened for comfort and performance. The Paramount Peak provides a UPF 30 protection, is quick drying and is abrasion resistant. Available in Men's and Women's styles, in multiple ankle length options, the Paramount Peak Convertible Pant is destined to become a newer icon of itself, ridding the convertible pant category of its “dorky” stigma it undeservingly shoulders.

“After a whole summer of hard use, the Paramount Convertibles showed no sign of abrasion,” said Kristin Hostetter, Gear Editor at Backpacker magazine. “I love these pants and still wear them after many years… they are decidedly the least dorky convertibles I ever rocked.”

Show us where you've taken your Paramount Peak Convertible Pants. Upload your pics to our Facebook page: www.facebook.com/thenorthface

For more information on The North Face, check out www.thenorthface.com.

About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.