The North Face Endurance Challenge 2010: More Distances-New Challenges

Registration now open for a chance to win $10,000 on the trails
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The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced open registration for the 2010 The North Face Endurance Challenge presented by Gore-Tex, and changes to the event format.

Launched in 2007, The North Face Endurance Challenge, hosted by internationally recognized ultrarunner Dean Karnazes, offers a unique running experience, welcoming people to push and exceed their personal limits on the trail. In addition to the 50 Mile, 50K, Half Marathon, and 10K race distances, each of the five Endurance Challenge events will offer a Marathon, Marathon Relay, 5K race option and runs for kids under 13. For 2010 the event series introduces a two-day format, with the 50 Mile, 50K, Marathon, Marathon Relay and kids races held on Saturday, and the Half Marathon, 10K and 5K races on Sunday. New to 2010, attendees will have the ability to run to raise money and awareness for a particular cause of their choice, create a corporate relay team or enroll children in a running event catered to their age group.

“The Endurance Challenge series has allowed many people, some who have never run on a trail before, to push themselves farther than they ever have and experience the outdoors in an active, engaging manner,” said Aaron Carpenter, Vice President of Marketing for The North Face. “Adding the additional distances and moving into a two-day format will allow more people to be involved and experience the trails.”

From May through December 2010, five endurance events will span the country. The first of the year kicks off in Bear Mountain, New York, then to Washington, DC and Madison, Wisconsin. A fourth regional event will be held in a market and venue to be determined, after the event in Bellingham, Washington, was cancelled due to unforeseen and insurmountable challenges with the permit process.* The Endurance Challenge will culminate at the championship in San Francisco, California. Each men's and women's regional 50-mile winners will take home $1,000. At the Championship, $10,000 each will go to the top male and female 50-mile finisher.

To prepare for the races, The North Face Running Clubs are designed for both the aspiring runner and the accomplished trail racer alike. The clubs have two membership levels—Flight and Performance—and are based at The North Face Retail stores in more than 10 locations, including the Endurance Challenge locales and are hosted by Charmichael Training System's top coaches. There is also an online Training Tracker that allows runners in all locations the opportunity to monitor their fitness programs free of charge. In addition to training, The North Face Running Clubs allow participants a chance to connect with other runners and Endurance Challenge race participants on a weekly basis and train for running events in their area year round.

For the past two years, The North Face Endurance Challenge has sold out in almost all cities, with waiting lists for each distance. Registration for the Bear Mountain, DC and Madison events and distances is now open at www.thenorthface.com/endurancechallenge. Registration for the San Francisco Championship to be announced March 1, 2010. Running Club sign-up is also available. Since its inception, The North Face Endurance Challenge has attracted the world's top ultrarunners in all distances.

For in-depth details, event dates, locations, registration and more information, please visit www.thenorthface.com/endurancechallenge

In addition to The North Face Endurance Challenge, The North Face global endurance events include The North Face Ultra-Trail du Mont Blanc (Europe), The North Face 100 (China) and Ultra Maratón de Los Andes (South America). For more information about The North Face global endurance events check out www.thenorthface.com/endurancechallenge

*Note – The Northwest Regional event anticipated for October 9-10, 2010 in Bellingham, WA, has been cancelled due to unforeseen and insurmountable challenges with the permit process. Various geo-graphic markets and venues across the country are being considered for a replacement event that will be accompanied by a Running Club.

About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

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