Alameda, CA – July 17, 2018—The North Face today announced the 2018 global brand program, “Walls Are Meant for Climbing,” that asks people to rethink the way we look at walls. Since 1966, The North Face has seen walls as places where people in the climbing community come together to test themselves, build trust, and strengthen bonds. The program aims to counter the divisions we’re witnessing globally by inviting people to find trust in community.

In the U.S. The North Face continues its partnership with The Trust for Public Land to support the installation of public climbing walls in more communities, with a focus on underserved areas and making the sport more accessible to all. For more information on “Walls Are Meant for Climbing” and Global Climbing Day, visit

In June, The North Face celebrated the completion of its first free, public bouldering wall in the Montbello Open Space Park, near Denver. The park is a soon to be completed, 4.5-acre green space serving 40,000+ low-to moderate-income youth and families from the area. We are in the process of identifying other locations in the U.S. where we will support installation of public climbing boulders and will announce those as they are confirmed.

The North Face has spent over 50 years searching for walls to climb because they offer both challenge and opportunity. Building on the success of the last year, we are again partnering with dozens of climbing gyms and facilities worldwide to celebrate our Global Climbing Day (August 18, 2018) and offering climbing opportunities in cities in the U.S., China, Europe, Canada and Mexico. Globally, we will donate $1 for every person who climbs at one of the more than 150 participating gyms on Aug. 18 up to $100,000. Funds will go to Khumbu Climbing Center.

“Last year, more than 20,000 people worldwide participated in Global Climbing Day,” said Tom Herbst, global vice president of Marketing at The North Face. “We hope to get 100,000 people climbing across the climbing community this year. We want this day to be a reminder of the type of community we all want to live, work and play in – one that is inclusive, inspiring and unifying.”

To celebrate the connections we make while climbing The North Face is releasing a limited series of “Walls are Meant for Climbing” products this summer, with designs in multiple languages to reflect the diverse communities participating in Global Climbing Day across the globe.

This year, we are also a sponsor of Psicobloc, the 2018 Deep Water Solo Climbing Series, which takes place in Park City on August 3 - 4 and in Montreal on August 24-26. The North Face has a long history of supporting the climbing community through sponsorship of athletes including Alex Honnold and Ashima Shiraishi, and through the support of non-profit organizations like USA Climbing, The Trust for Public Land, the Access Fund and the American Alpine Club, all of which focus on access, conservation and education. We are the national sponsor of Paradox Sports Adaptive Climbing Initiative, which is making the sport of climbing accessible in climbing gyms to people with physical disabilities.

About The North Face®

The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit


TNF_ Climb Lesson

The North Face is building climbing walls in Atlanta, Brooklyn, and Chicago

The executive director of an Atlanta, Georgia YMCA is looking forward to this summer with the same level of excitement as a kid anticipating summer break. Tony Kimbrough is dreaming of the day a neighborhood park opens and kids can gather, play, and test their skills on a unique more

The North Face Verto Climb Collection Means Less Weight, More Pitches

ALAMEDA, California — Aug. 2, 2012 — The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today unveiled what it considers to be the ultimate kit of lightweight, packable and durable apparel more

The North Face Announces Title Sponsorship of The North Face UTMB

Chamonix, France, August 28th, 2011 – The North Face®, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced an extended three-year partnership of Europe's premier ultra-running event, The North more


Rock/Creek Receives Award From The North Face, Donates To Local Trails

CHATTANOOGA, TENN. - JUNE 7, 2019 - Rock/Creek, a southeastern specialty outdoor retailer, was recently named The North Face’s first ever Specialty Retailer of the Year. The new award was created as a way to recognize retailers that partner closely with The North Face to more

adidas Outdoor Partners With Climb So iLL Climbing Gym

LOS ANGELES, CALIF. -- (April 13, 2012) – adidas Outdoor, the athletic brand in the outdoors with highly focused performance and lifestyle footwear and apparel for men and women, has partnered with Climb So iLL rock climbing gym ( in St. Louis, MO, as its more

Milestone: The North Face Sales Force Completes 100,000 Online Courses

SALT LAKE CITY, UT–(February 5, 2008) – Retail salespeople selling The North Face merchandise took more than 100,000 online courses at over the last year, one of several training milestones reached by the California-based outdoor specialty retailer. The North Face more

Screen Shot 2020-07-02 at 2.09.03 PM

Weekend Watch: "The People of Climbing"

Color the Crag, a climbing festival for communities of color hosted at Horse Pens 40 in Alabama, isn't the most storied or historic event on the industry's climbing calendar—it was founded just three years ago, in 2017—but it's unquestionably one of the most unique and more

Papsura (466 of 667)

The North Face Names Hilaree Nelson Captain of Global Athlete Team

ALAMEDA, Calif. — July 16, 2018 — The North Face, a world leader in outdoor equipment, apparel and footwear, announced today that ski mountaineer and long-time athlete Hilaree Nelson will serve as Captain for the Global Athlete Team. Conrad Anker currently holds the position and more

The North Face Welcomes New Faces to Its Action Sports Team

The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced skiers Tom Wallisch, Nick Martini and Mike Riddle, and snowboarder Kaitlyn Farrington have joined its athlete team. The North more