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Leading Lifestyle Authority, Bob Harper Partners with GoFit to Announce Multi-Product Collaboration
Patent-Pending Contour Kettlebells Launch Partnership as First of Many Harper Endorsed Products for the GoFit Brand
Tulsa, Oklahoma (August 23, 2010)â€”Bob Harper, Co-host of NBC's worldwide mega-hit The Biggest Loser, and one of the most trusted and recognizable lifestyle personalities in the world, has teamed up with GoFit, the nation's leading provider of at home fitness solutions. The collaboration is a multi-product engagement that will include unique and innovative equipment designs with world-class digital media. With 20-years of experience as a fitness authority and Hollywood trainer, Harper uses his â€œinside-outâ€ philosophy to motivate clients to adopt new habits that promote physical, emotional and spiritual health. The first of many Bob Harper endorsed products in the series is GoFit's patent pending Contour Kettlebells. Ergonomically designed with a unique contour shape, each Contour Kettlebell comes equipped with a 30-minute Bob Harper Kettlebell Workout DVD, designed and performed by Bob himself.
â€œWe've always admired Bob's ability to help people empower themselves, which is right in line with our mission,â€ says GoFit cofounder Richard Davis. â€œBob motivates people to achieve the impossible â€” plus, he's a longtime user of kettlebells in his training.â€ Noting that GoFit has been the premier provider of kettlebells and functional training for many years, Davis adds, â€œIt makes sense that the preeminent force in handheld fitness would partner with the nation's leading fitness specialist. From a visibility standpoint, Bob is perfect for our brand.â€
â€œI've always loved kettlebells for their great combination of toning and fat-burning cardio,â€ says Harper. â€œMy Contour Kettlebells are ergonomically designed to eliminate strain on your forearmâ€”they feel awesome when working out. Each kettlebell includes a workout DVD with world class instruction right out of the box, so you can start shredding fat and toning muscle instantly for real results.â€
This debut is only the beginning. Over the span of the next year, GoFit will continue to pump out more products, delivering boundary-pushing fitness tools and DVD instructional training by Harper.
The Bob Harper Contour Kettlebell collection will include seven different weights ranging from 7 to 45 pounds. The Contour Kettlebells will come in a variety of colors and will feature an innovative, patent-pending ergonomic design. This updated silhouette includes a sculpted shape that allows the product to rest comfortably on the wrist and forearm for increased functionality and reduced strain.
Prices for Bob Harper Contour Kettlebells range from $24.99-$99.99. The collection will be available in October in better sporting good retailers nationwide.
For more information, please visit: Gofit.net or call 888.530.4441.
ABOUT GOFIT: Founded in 1999, GoFit has quickly developed into one of the most respected and recognized hand held fitness manufacturers in the nation. GoFit was the first in the industry to pioneer the idea that "knowledge is power" by pairing top-of-the-line products together with innovative educational content. Today, the company offers over 120 quality, hand-held fitness productsâ€”ranging from stability balls, yoga mats, power tubes and kettlebells, to weighted resistance, balance and core performance products. GoFit also offers world-class training methods with strategic partnerships from top experts in the business through instructional DVDs and downloadable Ipod workouts on demand. The brand is distributed worldwide, with over 5,000 leading retailers in the U.S., including TARGET, Sport Chalet and BIG 5 Sporting Goods. GoFit has been featured in high profile media outlets including The New York Times, The LA Times, Fitness Magazine, The Today Show, CNBC, E! Entertainment Television, Oxygen, OK! Magazine and many more.
ABOUT BOB HARPER: L.A.-based Bob Harper has trained celebrities and â€œunderdogsâ€ alike, thanks to his work with such A-listers as Gwyneth Paltrow and Ben Stiller, and to his long-running role on NBC fitness juggernaut The Biggest Loser. A leading fitness specialist and motivational expert, Harper has 20-years of experience helping people improve their quality of life. Employing an â€œinside-outâ€ philosophy to wellness, Harper motivates clients to realize their true potential through the adoption of habits that promote physical, emotional and spiritual health. Harper, a bona-fide lifestyle expert, has also appeared on Larry King Live, CNN Live and Access Hollywood, and has been featured in such magazines as Oprah, US Weekly and In Touch. In 2008 he brought his optimistic approach to fitness to his book, Are You Ready! Take Charge, Lose Weight, Get in Shape and Change Your Life Forever, and in 2010 he was named one of PETA's Sexiest Vegetarian Celebrities. Harper's site, MyTrainerBob.com, melds health-centric social networking with free daily journals and video workout tips from Harper himself.
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