The Infinite Monkey Theorem, the pioneer of the urban winery and canned wine movement, has partnered with Colorado University to be a sponsor of their athletic teams. At Folsom Field, cans of red and white wine will be sold at concessions, and bottles of syrah, cabernet franc, and chardonnay will be poured in suites and at the club level. Wine will also be sold at CU’s basketball games, held at the CU Event Center.
IMT’s canned wines are perfect for the younger generation of legal drinkers, who are looking for hip alternative ways of drinking wine. “We’ve seen a huge spike in canned wine sales in the U.S.,” said Ben Parsons, IMT’s founder and CEO. “Forbes recently reported that year-on-year sales are up 43 percent, while wine sales overall remain flat. A lot of that is due to millennials, who love the portability of IMT.”
IMT has always been committed to supporting the local community, sourcing all their grapes for bottled offerings from Colorado vineyards, and CU’s athletic venues are perfect for a brand that is Colorado-proud. “We were the first winery to put Colorado wines on the map,” said Parsons. “And the CU partnership is one more way we can show people what supporting local businesses and communities really means.”
IMT wines will be for sale all season, beginning with the first home football game on Sept. 15 against the University of New Hampshire Wildcats. Visit cubuffs.com for the full football and basketball schedules.
About The Infinite Monkey Theorem
Ben Parsons founded The Infinite Monkey Theorem winery in 2008 in a no-vineyard/no-pretense setting in a Quonset hut in downtown Denver. Predominantly he uses grapes from the Western Slope of Colorado, resulting in top-notch, well-respected, accessible wines, produced at the 15,000-sq.-ft. urban winery located in Denver's River North Art District, also home to the winery's tap room and event space. Since opening in 2008 IMT has been a disruptive force in the U.S. wine industry, introducing keg wines in 2009 and then premium wine in a can in 2010. In 2015 IMT opened a second urban winery in Austin, Texas, making Texas wines using fruit from the Texas High Plains and Texas Hill Country. IMT’s goal has always been to make wine fun, accessible and relevant to everyone all the time. To honor Ben's father, who passed away from cancer, and to continue the search for a cure, IMT has partnered with the University of Colorado Cancer Center (UCCC), the Rocky Mountain region's only National Cancer Institute-designated comprehensive cancer center. A portion of proceeds from each IMT bottle sold benefits this fund.
Kim Beekman, Backbone Media
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