For Immediate Release
The FabricLink Network and Outdoor Retailer
“Kickoff and Pick Me Up” with Day 1, Project OR Ceremony
Join us August 2nd, at the Design Center at 2 pm, for introductions, coffee and catered event room 255
Tarzana, Calif. July 18th, 2012 – The FabricLink Network (FLN), the leading website for textile networking, education, and sourcing for the textile industry and Outdoor Retailer, will sponsor a Project OR kickoff celebration. The Project OR judges and the contestants will be introduced, and motivational talk will be followed by an afternoon treats and coffee. This celebration is to motivate and assist attendees in planning their appointments during the 4-Day OR Show.
Join Kenji Haroutunian - Show director, Kathy Swantko - Design Center Sponsor for FabricLink Network, and Eric Steele- Director of Project OR, for a full launch of the weeks’ competition. Beginning at 2:00 pm on Day 1, August 2nd 2012, in the Design Center.
Get your Day One, caffeine fix and pick up some creative ideas by attending this fun event in the Design Center!
The FabricLink Network will introduce the Project OR schools, the contestants, and last season’s winner, followed by a Design Center tour---featuring some of the most interesting new textile developments from OR supplier exhibitors.In addition, Annemarie Furey, Owner and Creative Visionary for the Product Think Tank LLC, a Project OR designer judge, will present a short motivational talk for the Project OR students and those attending.
Ms. Furey graduated with a BFA in Apparel from the Rhode Island School of Design and then worked for Mast Industries (production house of the Limited). She also worked for Boston Traders, Burton Snowboards and Turtle Fur, before launching the Product Think Tank LLC to work on the front end of product development/design. Furey loves helping upcoming designers through mentoring, and has worked with a local community center and local high schools to help create the best mentoring connections.
Furey notes, “Good design helps to create jobs and stimulate the economy.It isn’t just about making someone look good and stay dry when they are out on a hike.Your designs can help everyone from label and hangtag makers, to fabric mills and factories, to warehouse and distribution centers, as well as the retailer who sells the products.”
Day 1.While you’re enjoying your coffee, chocolate and the program, stick around awhile and catch the results of the first round of Project OR competition as the students give their initial presentations on their conceptual drawings and submit their ideas for solving the Design Brief Challenge, which they received on the morning of Day 1.The Project OR judges, comprised of OR-selected designers and industry trendsetters, will announce the winner of the Conceptual Drawing Phase of the competition at 3pm.
“After five years and going strong, both Project OR and the Design Center provide opportunities for designers and manufactures to get new ideas for next season’s products,” explains Kathy Swantko- Founder of FabricLink Network. “This kickoff event is a formal way to say thank you to all our Project OR supplier sponsors, to recognize the immense design talent coming out of today’s design schools, and to view all the new innovative textiles and component materials from the OR supplier exhibitors for designing new outdoor products.”
This “Kickoff and Pick Me Up” program is a must-see for any designers or product development people attending OR in planning their appointments for the duration of the OR Show, and for anyone interested in learning more about designing and manufacturing product for the outdoor market!
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About the FabricLink Network:
Kathlyn Swantko, a textile advocate and educator, is president and founder of FabricLink.com and TheTechnicalCenter.com, the on-line textile resources that make up the FabricLink Network. FabricLink.com (trade-to-consumer) and TheTechnicalCenter.com (trade-to-trade) provide information about new products and marketing opportunities for specialty textiles, textile-based products and services.The two sites offer; valuable content and technical information, news releases on innovations, fabric descriptions, usage and care, supplier history and contacts. Seven searchable indexes make the FabricLink Network websites the “go to” resources for developers of textiles, fashion designers, and researchers. In addition, the Network offers effective platforms for all businesses, from small niche-based companies to large broad-based textile manufacturers. This gives the ability to reach other businesses within the supply chain and the consumer. Visit the FabricLink Network (www.fabiclink.com and thetechnicalcenter.com) on twitter at FabricLinkNet, and on Facebook at FabricLink.com.
Kathy Swantko can be reached at (818) 345-7501, or at email@example.com.
Communications Contact: Beth Cochran firstname.lastname@example.org 406.579.7909
About Project OR:
Sponsored by Outdoor Retailer and held at both the Winter and Summer Markets, Project OR is a student design competition that celebrates the functionality, originality and design of outdoor recreational clothing.For the competition, Outdoor Retailer selects five apparel design programs from schools across the country.Each school then chooses its design student to represent them in the competition. Over the four-days of the show, these students produce original garment prototypes, utilizing innovative performance and eco-friendly materials that have a practical application in the outdoor market.On Day 3 of the show, the Project OR judges will review each contestant’s final prototype and presentation, and announce the final winner.The Project OR student competitors are filmed in a reality- style competition that begins with an initial Design Brief, followed by the creation of a conceptual drawing, the sourcing of materials for the project, the actual production of the garment and the final presentation before a panel of design judges.The winning student’s design, selected by the judges, will receive a profile article in Textile Insight magazine and an all-expense-paid trip to Outdoor Retailer Winter Market 2013.A consolation prize for the 2012 Project OR Summer Market is also given.The People’s Choice Award is awarded, based on OR Show attendee votes for their favorite contestant’s design.