The comScore 2008 Digital Year in Review Report Highlights Key U.S. Digital Marketing Trends of the Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a new report, The comScore 2008 Digital Year in Review, which recaps key trends in U.S. digital marketing for the year. The comprehensive report highlights the key trends in several areas of digital marketing, including e-commerce, top-growing sites and site categories, search, online video, online advertising and mobile, and how digital marketers can capitalize on these trends in 2009.
Author:
Updated:
Original:

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a new report, The comScore 2008 Digital Year in Review, which recaps key trends in U.S. digital marketing for the year. The comprehensive report highlights the key trends in several areas of digital marketing, including e-commerce, top-growing sites and site categories, search, online video, online advertising and mobile, and how digital marketers can capitalize on these trends in 2009.

To download a free copy of The comScore 2008 Digital Year in Review report, please visit: http://www.comscore.com/2008-digital-review/

Job Search Leads as the Top-Gaining Site Category for 2008 in Tough Economic Environment

One of the trends that heavily affected U.S. Internet usage in 2008 was the economic meltdown, with several of the top gaining site categories reflecting the current environment. Notably, the Job Search category ranked as the top-gaining site category for the year, up 51 percent to nearly 19 million visitors in December 2008, as the millions of Americans affected by the deteriorating job market sought online job resources for assistance. Other top-gaining categories in 2008 included Coupons (up 46 percent to 31.6 million visitors), Politics (up 43 percent to 12 million visitors), and Classifieds (up 27 percent to nearly 53 million visitors).

Other key findings highlighted in the report include:

·Search query volume on the five core search engines increased 21 percent in 2008 from the previous year, with Google Sites accounting for nearly 90 percent of this growth.

·Online video viewing accounted for 12.5 percent of Americans’ total time spent on the Internet in November 2008, up from 8.5 percent the previous year.

·U.S. Internet users viewed a total of 4.5 trillion display ads during the past twelve months, with the average person viewing more than 2,000 ads per month.

·Retail (non-travel) e-commerce spending grew 6 percent to $130.1 billion in 2008. The year ranked as the softest year for retail e-commerce spending growth since comScore began tracking the industry in 2001.

·The mobile industry continued to witness the growing popularity of smartphones in 2008 with subscriptions to smartphones increasing more than 100 percent during the year.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Related

comScore Releases “The 2009 U.S. Digital Year in Review”

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2009 U.S. Digital Year in Review. The complimentary report recaps key trends in U.S. digital media landscape, including e-commerce, search, online video, online ...read more

EconomicReports.JPG

comScore analyzes state of the U.S. online retail economy in Q1 2010

First-quarter 2010 e-commerce sales indicate that non-travel online retail spending neared $34 billion for the quarter, up 10 percent over the same period in 2009, reported comScore chairman Gian Fulgoni at a recent webinar. The 10-percent jump was the first time sales have ...read more

Key Trends Highlighted at Outdoor Retailer Summer Market

SAN JUAN CAPISTRANO, CALIF. – With 972 exhibitors spread over a record 400,200 square feet of exhibit space, the 2006 Outdoor Retailer Summer Market featured hundreds of innovations across a wide array of product categories. Amidst new product testing, events and business ...read more

SurveysGeneric.jpg

Comscore reports higher e-commerce, mobile media usage

Two recent reports out by Comscore showed increased U.S. retail consumer activity on the web and Smartphones in 2010. Comscore, which tracks digital business, said consumers spent a quarterly record of $43.4 billion through U.S. retail e-commerce during the fourth quarter 2010. ...read more

Sport & Fitness Ranks as Top-Growing Online Category for the Season

RESTON, Va. -- comScore (NASDAQ:SCOR), a leader in measuring the digital world, has released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories. The study ...read more

Outdoor Retailer Winter Market '08: Technical outerwear trends and product report

The SNEWS® trade show reporting team, which was 15 editors strong thanks to the addition of our Backpacker magazine comrades, scampered around the trade show floor over the course of Outdoor Retailer Winter Market to bring you the most comprehensive take on trends, directions, ...read more

New Report Examines Camping Trends in US

Boulder, CO, September 2, 2009— As budget-minded Americans return in droves to the outdoors this summer, The Outdoor Foundation®, in partnership with The Coleman Company, Inc., today released the Special Report on Camping -- a new research report detailing important information ...read more

Tips for a 21st century digital marketing department

Just a decade ago, Facebook was nothing more than a site where Ivy League students “poked” each other. WordPress had just gotten started and there was no such thing as YouTube or Twitter. The cool kids in social media were Xanga, AOL Instant Messenger and Hot or Not (which is ...read more

Outdoor Retailer Announces Key Trends for ORWM

Outerwear with heat controls, a satellite based messenger service for emergencies, bamboo socks and footwear with recyclable components headline products for next year on display at the bi-annual gathering of the $289 billion outdoor industry this week in Salt Lake City. The ...read more