Teva.com Gets A Facelift

Goleta, Calif. (March 6, 2009) – Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) is proud to unveil the re-design and launch of the Teva website. The new site had a soft launch last week and officially went live today.
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For Immediate Release

Contact: Jaime Eschette, Teva Public Relations
Phone: 800-433-2537 x 178
Email: jeschette@deckers.com

Teva.com Gets A Facelift

Goleta, Calif. (March 6, 2009) – Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) is proud to unveil the re-design and launch of the Teva website. The new site had a soft launch last week and officially went live today. The new site offers a fresh perspective of the brand and encourages consumers to interact through blogging, promotions and event postings.

“It was time for us to wear our passion in our web presence and make a statement.” Says Joel Heath, Teva Marketing Director A website is no longer a medium to show product. It is the one place your Brand DNA is available 7/24/365 to the entire world. Our new site is a better representation of how much we love what we do. We love putting souls/soles in the outdoors. It is not our job, it is our life.”

The new Teva website is a balance between eCommerce functionality and brand communication with two distinct sections: Product and Tribe.

The Product section has been enhanced to make the consumer's shopping experience more informed and efficient with streamlined categorization, expanded search capabilities, improved photography and additional features.

In the Tribe section the spirit of the brand comes through in channels including The Voice, Team, What's Happening, and Community. The Tribe section represents the hub of Teva happenings around the world. Catch up with Teva staffers, athletes, and enthusiasts on the Teva blog. Search the Teva events calendar by region to find an upcoming event in your area. Or learn about the brand's latest philanthropic efforts to support outdoor organizations and communities.

The new Teva website is an opportunity to convey the dynamic identity of the brand on a global scale in a medium that continues to experience exponential growth and shows no signs of slowing down. And as new technologies emerge, this renovation has Teva poised to adapt and progress to meet the evolving demands of the consumer.

For more information on Teva please contact Jaime Eschette, Teva Public Relations at 805-967-7611 x178 or via email at jeschette@deckers.com.

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Deckers® Brand are registered trademarks of Deckers Outdoor Corporation.

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