Terramar Sports Acquired By Apparel Industry Leader Lamour Inc. - SNEWS

Terramar Sports Acquired By Apparel Industry Leader Lamour Inc.

Terramar Sports Worldwide, a maker of outdoor performance wear, has been acquired by Lamour Inc., an industry leader in men's and ladies' performance wear and hosiery.
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Port Chester, NY — Terramar Sports Worldwide, a maker of outdoor performance wear, has been acquired by Lamour Inc., an industry leader in men's and ladies' performance wear and hosiery. Terms of the July 1, 2007 transaction were not disclosed. The newly-acquired company will be renamed Terramar Sports. Lamour, a Canadian leader in marketing, manufacturing and global sourcing, will bring growth to Terramar Sports and allow it to further develop its innovative performance products.

“Today marks a new chapter in Terramar's 35-year history in the outdoor industry,” said Mel Shapiro, Founder and CEO, and Linda Shapiro, Co-Founder and Co-CEO, of Terramar Sports. “Lamour brings to the table a tremendous history of success in manufacturing and global sourcing from which Terramar Sports will immediately benefit.”

“Terramar's products and technological expertise are a perfect match for Lamour's strength, stability and global opportunities,” said Ben Lieberman, VP of Lamour Inc. “This transaction represents an important step for Lamour in entering the U.S. market and growing its U.S. distribution and sales opportunities.”

About Lamour Inc.

Lamour, established, in 1953, has spent over 50 years in the apparel industry delivering outstanding value and quality to customers. In 1998, it developed a strategic equity partnership with VF to distribute intimates into Canada. VF Intimates was sold in April 2007 to Berkshire Hathaway. In 2002 it established Nouvelle Seamless, a technological leader in seamless products. In 2006 it created Lamour Global to help facilitate direct service with retailers. The company produces customized innovative fashion and basic apparel for leading Canadian retailers. Lamour has expanded its Canadian manufacturing base to design and manufacture in company-owned facilities in China, Bangladesh, Pakistan and India. With more than 2,500 workers worldwide, Lamour is truly a global company. Lamour's website is at http://www.lamour.com.

About Terramar Sports Inc.

Since 1971, Terramar Sports has perfected the science of keeping people warm, dry and comfortable while enabling peak performance. Starting with an oiled wool sweater and a line of foul weather clothing from the UK, Terramar pioneered and introduced the Thermasilk® line of Chinese pure silk underwear in the mid-1980s, quickly becoming the first and largest importer of pure silk knitted underwear in the world. To complement its Thermasilk® products, Terramar developed EC2® Qwik-Dri™ moisture management technology designed to actually pull moisture away from the body. Terramar's revolutionary line of Body-Sensors® base layer garments was followed by an entirely new line of 100% Pure Australian Merino Wool base layer garments called Thermawool®, launching for the Fall/Winter 2007 season. Terramar Sports' website is at http://www.terramarsports.com.

For more information, please contact:

Terramar Sports: Ralph Heidings
rheidings@terramarsports.com or 914.934.8000

Lamour Inc.: Lorne Lieberman
lorne@lamour.com or 514.381.7687 x283

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