Terramar Launches New Men’s & Women’s Underwear at 2017 Summer Outdoor Retailer Show

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Tarrytown, NY - July 12, 2017

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Terramar, a leader in technical and high performance base layers, is excited to introduce a triple-threat solution for performance underwear for men, and an all-encompassing line for women. As part of its Spring 2018 line at the Outdoor Retailer Summer Market Show in Salt Lake City, Terramar will be releasing Men’s Cool Control™, Pro Jersey & Reflex™ boxer briefs to cover all weather and activity levels. The women’s line will feature an all new seamless design, suitable for all conditions as well. 2400 pairs of the new product will be given away at the Terramar booth (#32031) as a fundraising effort for Big City Mountaineers.

“Terramar has been a great partner to Big City Mountaineers over the years. Keeping our kids warm and dry is critical to the success of every one of our expeditions and camps, so having their base layers available for each participant is extremely valuable,” expressed Bryan Martin, Executive Director of Big City Mountaineers. With a recommended minimum donation of $1 per pair of underwear, Terramar is equally excited about the opportunity to leverage the giveaway as a fundraiser to add to their continued support of the organization. The giveaway will take place 10am – 12pm the first 2 days of the show, and final count and check presentation ceremony will be at the Terramar booth on Day 2, Thursday, July 27th at 5PM.

With the launch of the new underwear lines, Terramar’s goal is to educate consumers that staying comfortable, dry and odor-free all begins at the very base – your underwear. “You can be wearing the most technical tops, bottoms and outerwear, but if you’re not wearing proper underwear it won’t help very much,” explained Russ Pitman, VP of Sales at Terramar.

Terramar’s triple line of Men’s underwear and Women’s seamless underwear is designed for comfort all year round. Consumer testing helped Terramar refine the men’s designs to include an improved contoured pouch construction, enhanced fit, stretch comfort stitching, and no-roll elastic waistbands. Whether traveling through hot climates or high activity in cold or warm weather, all styles boast Terramar’s proprietary thermoregulating, wicking, odor-inhibiting technologies, as well as lightweight, quick drying and breathable fabrics.

Key Features:

Mens Pro Jersey

- 360 degree stretch jersey

- Features Climasense thermoregulation technology

Mens Reflex

- Dynamic 3D stretch

- Fits and moves with body like a second skin

Mens Cool Control

- Ultra-Lightweight

- Permanent yarn-based Microcool® technology

Womens Seamless

- Seamless and no-roll waistband construction

- Anti-chafing

About Terramar Sports 

Terramar® has a 48-year history of manufacturing performance base layers and underwear. Building on its heritage of silk base layers, Terramar has become a world leader in pioneering performance garments that combine natural textiles with the highest performing technical fabrics available. Proprietary technologies and fabrics include ClimaSense™, Thermawool™, Intelliscent®, Thermasilk®, MicroCool™ and Reflex™. For more information go to: www.terramarsports.com.

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