FOR IMMEDIATE RELEASE
Corbin Clement, Backbone Media
Santa Cruz, Calif. (April 19, 2017) —Tepui Tents, a leading manufacturer of rooftop tents and outdoor adventure gear, announced a partnership with Portland-based Nemo Design for marketing initiatives, brand strategy, and creative design. Tepui selected Nemo Design for its deep history in outdoor- and active-lifestyle brand building.
“Nemo does what very few agencies are capable of—use design and strategy to enable authentic active lifestyle brands to broaden their reach without alienating their original core customers,” said Jon Stierwalt, Nemo Design’s senior account director. “Given Nemo’s strong creative chops and our staff’s commitment to the outdoors, our partnership with Tepui is a perfect fit; we’re thrilled to help Tepui tell their story to new consumers and fans.”
As weekend warriors, van lifers, and casual adventurers are discovering the ease and convenience of sleeping above their cars, Tepui has led the growth of the rooftop tent segment in the U.S. outdoor industry. In addition to a the newly completed showroom and office spaces in Soquel, CA, Tepui chose to allocate more resources to its 2017 marketing efforts.
“We continue to see exciting growth in our business and the overall rooftop tent category, and we know now is the time to broaden our marketing plan to further support the business for retailers and our headquarters,” said John Griffith, Tepui’s director of sales and marketing. “Nemo comes highly recommended in the active lifestyle space and we cannot wait to kick off this collaboration.”
Tepui’s camping accessories and eleven rooftop tent models are available at Outdoor and Auto Accessory shops nationwide, as well as REI, Bass Pro Shops, Cabela’s, Backcountry.com, and Tepuitents.com.
About Nemo Design
The independently-owned agency has specialized in design, strategy and modern marketing for the world’s best active lifestyle brands since 1999, currently working with the likes of Nike, Converse, MasterCraft Boat Company, Danner and Mammoth Mountain and more. Based in Portland, Oregon, authenticity runs deep at Nemo Design, having been ranked one of Outside Magazine’s Best Places to Work two years running. Learn more at www.nemodesign.com.
About Tepui Tents
Founded in 2010 and based in Santa Cruz, California, Tepui Tents makes the highest quality rooftop camping tents and excursion accessories available. Engineered with market-leading designs that utilize premium materials, Tepui Tents are easy to install on almost any vehicle with a roof rack. From off-road warriors at the Baja 1000 to families car-camping for a weekend at the lake, Tepui Tents and rugged accessories make any adventure a comfortable home away from home. For more information, visit www.tepuitents.com.