Technogym’s Sales Guru, Steve Barton, Joins Trixter (X-Bike)

“Trixter was a great company when it launched in 2004, but today, it now defines the future of indoor cycling.” – Steve Barton, former UK Sales Director of Technogym
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San Francisco - Steve Barton, UK Sales Director for Europe's leading fitness equipment brand, Technogym, has been appointed as the UK Managing Director for the fast-growing Trixter Group Plc. Barton enjoyed successful stints at both Precor (Elliptical Cross Trainer) and Star Trac (Spin Bike) prior to joining Technogym, where he increased sales by 86% in three years. The Trixter Total Body X-Bike, distributed in the US and Europe, is a true cross-trainer, the only indoor cycle that allows the rider to functionally engage their upper body and core musculature while the legs do the pedalling.

“We are delighted to welcome someone of Steve's calibre and track record to the Trixter team,” said Patrick Murray, Chief Operating Officer at Trixter Plc. “Steve has tremendous experience in the industry and is joining us at a very exciting time in our corporate development. I believe that his skills, drive and vision will enable us to grow our business and deliver maximum value to our customers over the next few years.”

Barton takes up his appointment on 9th July and said of his new appointment, “Trixter was a great company when it launched in 2004, but today, it now defines the future of indoor cycling. The directors have worked incredibly hard and, by listening to their clients, responding and innovating, have, in just a few years, reached a point where they have the future of indoor cycling in their hands. The overall product package is superb, the company is in excellent shape and I am very much looking forward to working with such a passionate and committed team.”

In recent years Trixter has earned a reputation as one of the most responsive suppliers in the market. The phenomenon of X-Biking has taken off all across the USA with over 100 fitness clubs filling their group cycling studios with Total Body X-Bikes and with Trixter certified X-Biking instructors presenting as many as 5 classes a day. A full range of X-Biking DVD's allow X-Biking enthusiasts to workout on their own time schedule in the privacy of their homes.

"The X-Bike is the ultimate interval trainer that enhances your cardio-respiratory endurance in half the time it takes than a typical spinning class while developing true core fitness and functional capabilities, said Joseph Gonzalez, Regional Store Manager, Hest Fitness in Southern, Texas. "I was personally into spinning bikes for exercise but once I tried a 20-minute, interval session on the X-Bike I was totally hooked. I have been in the fitness industry for 16 years and can without a doubt state there is no other piece of cardio equipment that can hit so many aspects of overall fitness than the X Bike."

Trixter North America will be exhibiting in booth # 445 at the Health and Fitness Business Expo, Denver, Colorado August 2-4, 2007. Dealer inquiries invited.

For interviews and photos contact: Pamela Heisey, Pamela.heisey@gmail.com, 415.299.0898.
For more on Trixter please visit www.x-biking.com.

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