Tarma Designs Signs Mooseworks and Statman & Associates

Tarma Designs announced today that it has appointed sales rep agencies Mooseworks for the Southeast U.S. region, and Jan Statman and Associates for the Southwest.
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Petaluma, CA, July 31, 2006 — Tarma Designs announced today that it has appointed sales rep agencies Mooseworks for the Southeast U.S. region, and Jan Statman and Associates for the Southwest. Mooseworks' principal Beaty Jackson and Statman's principal Jan Statman will be heading the distribution development for Tarma's unique line of recycled and fair-trade jewelry for the outdoor market in these regions.

Jackson brings over 15 years of experience and an established sales network. “I was very excited to see such a creative, unique concept enter the outdoor market,” said Jackson. “We have been showing the line and have placed it with some key retailers. We want to make sure we're in place for O.R. Summer Market and the holiday season. We expect Tarma's jewelry to be a strong selling gift item this year.”

Sky George, co-owner of Tarma Designs, previously was VP of Marketing at CamelBak where he met and worked with Statman. “Our retailers have been waiting for something really new and different to offer their outdoor customers,” explains Statman. “Tarma is jewelry, and that concept scares some. But this product expresses the passion of these outdoor enthusiast customers, and it's a perfect way to add sales in these stores.”

Mooseworks will offer Tarma's product line to specialty retailers in Tennessee, Virginia, North and South Carolina, Alabama, Florida and Georgia. Jackson can be reached by phone at (865) 481-8861 or via e-mail at sellingoutside@hotmail.com.

Jan Statman will offer Tarma's product line to specialty retailers in Southern California, Nevada, Arizona, and New Mexico. Statman can be reached by phone at (760) 434-8997 or via email at g8keeper@pacbell.net.

“Virtually every woman buys jewelry, so there's a significant untapped market for accessories targeting this consumer in the outdoor market,” said George. “According to outdoor industry statistics, women's apparel sales increased 70% from 2003 to 2005. So it's important that retailers continue to develop new categories that will appeal to women. We know jewelry is a great fit.”

“When you sell an apparel sportswear item, the opportunity for a sale doesn't end there,” added George. “Other accessories, especially jewelry, are a natural add on sale. Jewelry takes up a small footprint and can deliver a great return at excellent margins.”

Crafted from recycled 316 stainless steel, accessory cord and nylon webbing, Tarma's Active Collection brings natural shapes and outdoor activities to life in casual jewelry for women and men with more than 20 styles. Tarma's fair trade line of products features individual Artisans designing in silver, copper, ceramics and glass. Tarma is committed to fair trade and sustainable materials jewelry. For more information, go to www.tarmadesigns.com or contact sky@tarmadesigns.com.


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