Swiss Advance Signs Sport Hansa as U.S. Importer

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Coming to specialty outdoor, home and online retailers in the U.S., starting July 2017

ASHEVILLE, NC. -- JULY 10, 2017


Swiss Advance, maker of outdoor kitchen tools and field equipment has signed Sport Hansa as U.S. importer and distributor, effective immediately. Sport Hansa was founded in 2010 with the mission to introduce compelling, niche European outdoor product lines to the U.S. Sport Hansa will develop sales strategies to maximize growth for Swiss Advance by leveraging strong relationships with dealers and sales agencies, and an in-depth knowledge of sales and distribution logistics. “Sport Hansa proudly welcomes Swiss Advance to our family of authentic European brands,” adds Matt Huff, managing director with Sport Hansa. “I grew up in Switzerland and consider Zurich to be my hometown. I am pleased to introduce a product line that embodies innovative Swiss design and culture to our growing portfolio of brands”. Embodying key elements of Swiss design, Swiss Advance products are practical, purposeful and user friendly. Sustainability is at the heart of the brand’s philosophy and inspiration, from environmentally friendly materials and responsible manufacturing practices to lightweight, minimalist designs in harmony with nature. Using fewer materials throughout the manufacturing process, including minimalist packaging, while diverting excess waste from landfills. Most of the product line is made in Switzerland, within an hour of the brand’s office in the Swiss Alps, which also serves as the proving grounds for product development. Swiss made tradition with inimitable precision and quality, products like the Crono N5 Pocketknife and the Arcto Spice Container feature modern designs that bridge the gap between camping gear for the outdoors and travel products that fit equally well at home or on the road. The Crono N5 includes fifteen tools in an incredibly lightweight, slim package. Traditional Swiss knife heritage is well known the world over. The Crono series builds on that tradition by combining state-of-the-art materials, sustainable methods and contemporary design. The Arcto is hermetically sealed to ensure spices stay dry and do not lose flavor, and its patented closing mechanism prevents contents from spilling in your bag. Swiss Advance owner and founder Peter Meyer developed a keen sense for product development early in his career, and combined his passion for travel, adventure and the outdoors to launch Swiss Advance in 2000. As a pioneering paraglider test pilot, Meyer has traveled to some of the most remote places on earth, including expeditions in Nepal, India, Africa and Asia. This experience inspired the Swiss Advance line for products that are lightweight, highly compact, durable and inspired by nature. “We are excited to partner with Sport Hansa and introduce our newest product range,” says Peter Meyer, owner and founder with Swiss Advance. “I am looking forward to spending more time in the U.S. getting to know people and learning how they interact with nature.” Swiss Advance will be available at specialty outdoor, home and online retailers in the U.S., including and Makais, starting in July 2017. Please contact Matt Huff for sales or dealer inquiries or visit Sport Hansa and Swiss Advance online for more information. About Swiss Advance Swiss Advance develops lightweight, space-saving outdoor kitchen equipment and tools. Swiss made using high quality, sustainably sourced materials and manufacturing processes, Swiss Advance was founded to bring people closer to nature. Producing goods cheaply en masse and at the cost of the environment goes against the brands founding principles. Timeless minimalist designs, quality materials and sustainable practices make Swiss Advance ideal for outdoor excursions or urban adventures. Life is an adventure. Take us with you! Learn more at About Sport Hansa From Europe to America, Asheville-based Sport Hansa imports and distributes authentic, innovative outdoor brands and product lines. Supplying over 480 specialty retailers in the North American market, Sport Hansa represents European brands Helle (Norway), Hultafors (Sweden), Hults Bruk (Sweden), Nordic Pocket Saw (Sweden), Kupilka (Finland), Swiss Advance (Switzerland), and Terra Nova Equipment (England). Each brand offers a unique yet complementary product mix combined with a compelling brand history that stands out in terms of performance, authenticity and innovation. For more information, please visit



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