Suunto USA Adds New Muscle to Sales Force

Suunto USA adds three additional sales agencies to expand brand presence in key markets

Ogden, UT —October 13, 2011— Suunto North America, a leader in precision sports instruments, is excited to announce the recent addition of three key sales agencies to cover markets in the Southwest and New England states.

The Alpine Cowboy agency led by Koby and Stephanie Crooks will cover the Southwestern territory for sports specialty dealers. Independent sales rep Tom Greer will be focused on the same region for watch and jewelry specialty doors. Jonathan Vinet and Adam Casey of Pursuit Sales will be representing Suunto throughout New England for all channels.

“These groups are well-respected in their local markets to provide great retail service, and are positioned to further develop the Suunto business with our valued retailer base as well as new accounts,” says David Grayson, National Sales Manager for Suunto.

"We are thrilled to be representing the Suunto name in Texas and across the Southwest. We're long time product users, so this is a natural fit for us,” says Koby Crooks of the Alpine Cowboy agency, a five-person team based out of Austin, TX with a focus on performance outdoor.

Suunto is a leading designer and manufacturer of sports precision instruments for training, diving and outdoor sports. Prized for their design, accuracy and dependability, Suunto wristop computers combine the aesthetics and functionality of watches with sport-specific computers. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to more than 100 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation with sister brands Wilson, Atomic, Precor, Salomon, Mavic and Arc'teryx.