Survey shows spring is preferred time to kick off fitness program

Survey Shows Spring More Than Twice as Popular for Shaping Up

VANCOUVER, WA -- March 13, 2007 -- If you skipped the traditional New Year's resolution to shed winter holiday pounds, you're not alone. More than half of Americans have confirmed the "real" New Year for fitness begins in spring.

A majority of Americans now consider March the ideal time to act upon improving the way they look and feel, according to a random online survey of 500 adults. Spring (53%) greatly outdistanced New Year's (21%) and summer (19%) as the preferred time of year to kick off a fitness program, with autumn (6%) ranking as the least popular season. The consumer survey was commissioned by fitness company Nautilus, Inc.

"Spring is a natural time to begin training because, in just a few months, we shed layers of clothing and become more conscious of our appearance," said Jay Blahnik, a nationally renowned fitness trainer and Nautilus Institute advisor based in Laguna Beach, Calif. "Regardless if people are 15 or 85, the important thing is to start gently and do just a little more each time, focusing on a balanced combination of strength, cardiovascular and flexibility training."

Blahnik said the survey also revealed a strong correlation between exercise and having a positive feeling about their health and appearance. Those who exercise frequently are nearly twice as likely to feel good about themselves as those who don't.

-- 83 percent of respondents who exercise 5 to 7 times a week feel
positive about their health and appearance.

-- 67 percent of respondents who exercise 2 to 4 times a week share the
same positive feelings about themselves.

-- 48 percent of respondents who exercise once a week or less have a
positive view of themselves.

"The findings confirm the adage that committing yourself to an active lifestyle not only adds years to your life, but also adds life to your years," Blahnik said.

About one third of active Americans are seeking fitness equipment for their home in the next year, either adding to their assortment or building out a dedicated space for fitness, now a feature in 35 percent of their homes.

Topping the home fitness equipment shopping list are the following:

-- Free weights, with 30 percent of respondents considering buying them,
up from 17 percent two years ago

-- Treadmills, 29 percent, compared to 25 percent two years ago

-- Exercise bikes, 28 percent, compared to 12 percent two years ago

-- Home exercise gyms, 23 percent, compared to 14 percent two years ago

-- Treadclimber cardio trainers, 18 percent, compared to 7 percent two
years ago

More often, respondents chose fitness equipment maker Nautilus, Inc., which makes and markets products under the Nautilus, Bowflex, Schwinn Fitness, StairMaster and Pearl iZUMi brands, was selected as the first choice for equipping a fitness room. Nautilus was selected by 39 percent of respondents -- 10 points higher than its closest competitor, and up from 23 percent two years ago.

Nautilus offers a complete assortment of fitness equipment, and offers three home gym options:

Good -- Schwinn® 231 Recumbent Exercise Bike, Bowflex® Xtreme 2™ Home Gym, plus Bowflex SelectTech™ 220 Dumbbells. Cost: $2397 or $44 per month, plus shipping.

Better -- Bowflex Ultimate 2™, Bowflex TreadClimber® 5300 and Bowflex SelectTech 1090s, plus adjustable bench. Cost: $6177 or $100 per month, plus shipping.

Best -- Nautilus® Sport Series T518LC Treadmill, Nautilus NS 300X Strength System, StairMaster® Stepmill® 7000 PT, Nautilus NE 3000 Elliptical, Bowflex SelectTech 1090s. Cost: $14,074 or $213 per month, plus shipping.

Fitness products from Nautilus may be ordered through, or by calling (800) 436-9892 or by fax or mail. You may also request a full-color print catalog.

About Nautilus, Inc.

Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a pure fitness company that provides tools and education necessary to help people achieve a fit and healthy lifestyle. With a brand portfolio that includes Nautilus®, Bowflex®, Schwinn® Fitness, StairMaster(R), and Pearl iZUMi®, Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, commercial, retail, specialty and international channels. The Company was formed in 1986 and had sales of $682 million in 2006. It has 1,600 employees and operations in Washington, Oregon, Colorado, Oklahoma, Illinois, Virginia, Canada, Switzerland, Germany, United Kingdom, Italy, China, and other locations around the world. More information is at


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