Surf Wear Company Oxbow Launches Brand in the U.S. With

Oxbow, officially celebrated the launch of the brand in the U.S. with the grand opening of its Santa Monica store: the first to open in the U.S. The public had a chance to meet the legendary big wave surfer, LAIRD HAMILTON.
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On July 20, French surfwear company, Oxbow, officially celebrated the launch of the brand in the U.S. with the grand opening of its Santa Monica store: the first to open in the U.S. The public had a chance to meet the legendary big wave surfer, LAIRD HAMILTON, and take away personally signed DVDs.
A pioneer of sports fashion apparel, Oxbow was founded in 1985 and is recognized as one of the major international surfwear brands. The brand offers fashionable surfwear collections for both Men and Women and is currently experiencing strong worldwide growth based on its successful retail and wholesale strategy.
"This is a major and long awaited move for Oxbow. Driven by the elegance of longboard and the exploring spirit of Laird Hamilton, we are convinced that Oxbow can be successful in the USA” explained Oxbow's CEO, Eric
Bonnem.
To execute its wholesale strategy, Oxbow will work with the best surf retailers around the country and in September will launch the Spring/Summer 09 collections at the ASR show in San Diego. During this event, Laird Hamilton will be in attendance at Oxbow's booth for signing sessions and to speak of his 18 year old
experience with the brand.
“Oxbow and I have been together almost 20 years: since 1990 and my first experimentations with tow-in surfing in Maui in 1990 to the millennium wave in Teahupoo in 2001. Today, I am very proud to be associated with the launch of the brand in the U.S.” said Laird Hamilton.
To conclude this historic year, in November Oxbow will inaugurate the second stage of its World Longboard Tour at the famous San Onofre beach in San Clemente, where they will welcome the top 48 longboarders to continue their competition for the world title following the successful first leg this April in France.

Oxbow is owned by the Lafuma Group SA.

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