Surf Expo to Launch Bluewater Category at Surf Expo January 2018.

Surf Expo announced today the debut of their newest show category, Bluewater at the upcoming Surf Expo January 25-27, 2018.
Publish date:

SAN JUAN CAPISTRANO, CA – December 5, 2017 

Surf Expo Logo

Bluewater will cater to inshore and offshore apparel and accessory companies and will be anchored by legacy exhibiting companies Salt Life, Bimini Bay, and Yeti.

Larry Laska, Salt Life's Director of Marketing said, “We are excited to return to Surf Expo and to be in the new Bluewater section. Bluewater is the ultimate destination for those who ‘live the Salt Life’ to see the latest innovations in saltwater apparel and gear.”

Inspired by like-minded watersports brands, the Bluewater section connects to the waterman lifestyle that has always been a part of Surf Expo’s DNA. Featured products will range from performance and lifestyle apparel, accessories, outerwear, footwear, sportswear, t-shirts, sunglasses and much more. The new section will have a Bluewater lounge and will feature a flats skiff by Hell’s Bay Boatworks.

Surf Expo Show Director Roy Turner notes, “For years Surf Expo has been a top trade event for brands rooted in the inshore and offshore apparel market including AFTCO, Sperry, Columbia, Avid, Pelagic and Mojo. Recent show trends have seen a new group of brands and retailers emerge, especially in performance apparel. Creating this standalone category will address the growing market needs and provide our retail buyers with more opportunity. Bluewater is a perfect complement to our show’s existing sections.”

Greg Hall, Owner of Island Outfitters New England added, “At the show we start in a key section, write orders, then walk to find complementary products. Surf Expo has always put an emphasis on making the show floor easy for buyers to navigate by grouping similar products together. Bluewater will be a perfect addition for us and other “outfitter” type retailers."

Bluewater will be centrally located on Surf Expo’s show floor bordered by the Paddle, Surf and Resort categories offering crossover opportunities for buyers and sellers alike.

For more information contact Kenneth Andres, Category Manager.

About Surf Expo

Surf Expo is largest and longest running boardsports and beach/resort lifestyle tradeshow in the world. Produced annually in January and September the show draws buyers from specialty stores, major chains, resorts, cruise lines and beach rental companies across the U.S., the Caribbean, Central and South America and around the world. The next Surf Expo is January 25-27, 2018 in Orlando, Florida. Surf Expo is a trade-only event.

Surf Expo is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with its oldest trade shows dating back over 110 years. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy over 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.

More information about Surf Expo can be found at


Veronica Carmichael - Marketing Manager - (678) 781-7972


Flip Pallot

Famed Waterman Flip Pallot Appearing at Surf Expo to Launch the New Bluewater Category

SAN JUAN CAPISTRANO, Calif. - January 18, 2018  Flip will be the featured guest at the Bluewater Happy Hour on Thursday, January 25, the show’s opening day. Flip is a well-known author, consummate outdoorsman, fishing guide and noted television host of a number of outdoor more

Hobie Super Surfer

Hobie Announces New Products and a Collaboration with Reyn Spooner at Surf Expo 2018

OCEANSIDE, Calif. - January 25, 2018  OCEANSIDE, Calif. (Jan. 25, 2017) – Hobie, a leading manufacturer of premium kayaks and watersport products, announces several new products and a collaboration with lifestyle/aloha brand Reyn Spooner at Surf Expo 2018. New products include more

Surf Expo to join Outdoor Retailer/Interbike Family

The active interest tradeshow world received an exciting piece of news today as Emerald Expositions acquired George Little Management (GLM) for $335 million. While the transaction is anticipated to close in January 2014, shows like Surf Expo and Internet Retailer will join the more

L*Space Engages Customers at Surf Expo with New iPad App from RepSpark

L*Space, a rapidly growing swimwear and apparel brand based in Southern California, is excited to go live at Surf Expo with iSpark, the native ipad application by RepSpark Systems. L*Space has used RepSpark exclusively to place and manage orders with their sales force, utilize more


Confluence Outdoor Leads New Watersports Wave at Surf Expo 2016

The highly respected watersports company will debut new kayaks, paddles and accessories at the trade show GREENVILLE, S.C. (September 1, 2016) – Confluence Outdoor, the parent company of eight premier watersports brands, will lead Surf Expo’s expansion into the kayak, canoe and more

BEWI Renames Expos To Ski and Snowboard Expos, Sets Schedule

BEWI Productions, producer of winter sports expos for 25 years, has renamed its popular SnowSports Expos for 2006. The winter sports extravaganzas will now be promoted as the Ski & Snowboard Expos. Said BEWI Production president Bernie Weichsel, “The name change more directly more

The New Primal 2018

The New Primal Launches Revolutionary Whole30® Approved Beef Thins at Natural Products Expo West 2018

Charleston, SC - March 5, 2018  The New Primal, a pioneer of the healthiest, most responsibly sourced, meat snacks on the planet, is thrilled to announce the launch of the Beef Thin, a savory and snackable jerky with a crunch. A first of its kind in meat snacks, officially more

Thule Group presenting new lines of daypacks and bags for protecting your devices at CES, in Las Vegas, Nevada, USA, January 9-12, 2018.

Seymour, Conn. - December 18, 2017 Thule Group will be exhibiting two of the company’s brands, Thule and Case Logic, at this year’s trade show for the consumer electronics industry. Among award winning and innovative products on display in the booth will be new laptop bag more

Snow Sports Market Flat in January

According to the SnowSports Industries America (SIA) Retail Audit Report released today, Snow Sports market sales reached $2.26 billion in January with a .4% gain in dollars sold compared with August through January last season. Significant declines in the West and Northeastern more