Summer 2011 Goodhew® Road Trips with Expedition Y

Goodhew is providing product to the trio from Expedition Y, for their 15,000 mile journey criss-crossing the United States to gain insight into the future of American leadership and explore the great wildernesses through trail running.
Author:
Updated:
Original:

Chattanooga, TN – June 15, 2011 – Goodhew, LLC knows that a successful venture begins with comfortable socks. Which is why Goodhew is providing product to the trio from Expedition Y, for their 15,000 mile journey criss-crossing the United States to gain insight into the future of American leadership and explore the great wildernesses through trail running. Expedition Y began this week in Goodhew’s own backyard of Chattanooga, TN.

Expedition Y (XPY) was founded by dedicated trail runners and brothers Fynn and Ry Glover of Chattanooga, TN, and Russell Himelein of Wilmington, DE, to study Generation Y’s leadership potential throughout the United States and link critical conversations to the trail.

“We believe that in order to love a place, and therefore be willing to protect it, a person must have an

intimate understanding of that place,” says XPY co-founder Fynn Glover. “We worry that our own generation has become more divorced from the natural world than ever before.”

The three founders will spend the summer traveling 15,000 miles around the United States by car, interviewing college students and recent graduates at over 30 universities and encouraging everyone to get out and run, in Goodhews of course. They plan to conduct interviews to understand the degree to which college students are thinking critically about core challenges to the US and beyond. The team looks forward to experiencing the awe inspiring beauty of running in hundreds of the country’s most wild places with college students they meet along the way, in an effort to link more people to the wilderness and elevate Generation Y’s experiential understanding of the outdoors.

“Expedition Y shares our Goodhew forward-thinking company spirit,” says Jim Markely, Goodhew co-founder. “Instead of saying, ‘yes, someone should find a solution,’ XPY is going out to find the solution and make a difference and it’s always easier to make a difference when your feet feel great!”

In the spirit of their generation, XPY will produce a documentary film and photographic catalog of their journey, utilize social media to share their experiences and promote the woods that launched the project, the wilderness and recreational assets of Chattanooga.

Be sure to check out the team’s website at www.ExpeditionY.com. They’ll offer daily blog, photo and video updates.

About Goodhew:

At Goodhew we spin fresh designs and the heritage of American craftsmanship with natural premium yarns to bring high performance socks every day. Our Modern Craft design process merges our product knowledge with inspiration from cultural and human movements to create products that enhance your life. Because we care about your well-being, the well-being of our communities and our planet, Goodhew is committed to making all of our products in the USA. We focus on natural and renewable yarns and recycled and recyclable materials to lesson our environmental footprint. Goodhew – A Sock for Every Walk in the Walk of Life.www.goodhew.us.com

Related

Goodhew Steps Out in Style with Fresh New Collection for Spring

Chattanooga, TN – Goodhew® debuts their Spring 13 collection that merges modern, eclectic, and essential styles with state-of-the art technology and natural/renewable materials to offer the ultimate in comfort, performance, and style for every day. The new knits display Goodhew’s ...read more

Goodhew’s Fall Collection; the Ultimate in Comfort with Modern Style

Goodhew® expands its offerings of socks for every walk in the walk of life™ with its new Fall 2012 collection. The extraordinary new collection, which is crafted in the USA, blends Goodhew’s signature yarn architecture, the recent transition into Homegrown wool, with modern fresh ...read more

Goodhew Making a Difference through Retail Partnerships

Goodhew Socks recently donated 176 pair of hiker and light hiker socks to Connections for the Homeless, in Evanston, Illinois, in conjunction with Uncle Dan's Outdoor Store. Goodhew partnered with Uncle Dan's to donate a pair of socks for every pair of Goodhew's purchased at ...read more

Goodhew Looks Forward to Shrink Treating Wool in the USA

Goodhew, makers of high-performance lifestyle socks, is excited to be working with Chargeurs Wool, a wool processing facility that will offer the only domestic wool continuous sliver Superwash process, rendering US wool machine washable. This shrink resist process prevents wool ...read more

Goodhew Introduces Modern Designs Crafted in the USA for Fall 2013

Chattanooga, TN – January 10, 2013 – Goodhew® expands its offerings of socks for every walk in life™ with its new Fall 2013 collection. The new collection balances Goodhew’s Modern Eclectic group of bold expressive patterns with the richness of its Lux Performance category of ...read more

Goodhew® to Expand Distribution to Canada

Chattanooga, TN - Premium sock crafter, Goodhew, is launching their recently rebranded sock line and their new Sockwell® brand in Canada. With the help of Julie Skirving, their new Canadian consultant, Goodhew is thrilled to be offering their extremely popular line of socks for ...read more

Goodhew Expands Women’s Collection for Fall 2011

Goodhew LLC, manufacturer of high-performance lifestyle socks, is excited to introduce their Fall 2011, extended women's design collection, featuring hot color combinations and cutting edge styles in their popular Cashmerino-bamboo construction. The Cashmerino collection ...read more

Goodhew® Enhances Spring Collection with Style and Modern Craft

Chattanooga, TN – Goodhew, the leader in premium lifestyle socks crafted in the USA, launches a fresh approach to the Spring ’12 collection. Rebranding includes a modern new logo and clean packaging, with contemporary designs and colors that will inspire. “A sock for every walk ...read more

Sockwell Launches New Therapeutic Performance Styles

Chattanooga, TN – Sockwell Therapeutic Performance socks are Goodhew’s solution to wellness with style. Knit with natural, signature, high-performance yarns and state-of-the-art knitting technology, Sockwell socks provide a wide range of therapeutic solutions, including triple ...read more