Sugoi Launches PlumRiver B2B Site

Sugoi Performance Apparel chooses PlumRiver for a new dealer and rep eCommerce site set to launch June 1, 2012.
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Vancouver, BC – June 1, 2012 –

SUGOI Performance Apparel, a division of Dorel Industries (TSX: DII.B, DII.A), announces the live launch of the new SUGOI Performance Apparel PlumRiver Powered Rep and Retailer Online solution. The next generation of eCommerce solutions, the system will offer up-to-date inventory availability and product information with an easy to use format for order entry. With this new system, retailers and sales representatives will be able to conduct business with SUGOI online twenty-four hours a day, seven days a week.

“After considerable research, we found PlumRiver offered the advanced technology we are seeking for Web-based contact with our dealers and reps,” said Kyle Weiner, President, SUGOI Performance Apparel. “We are committed to providing ease-of-use, efficiency and accuracy. PlumRiver provides exactly what we are looking for.”

PlumRiver provides eCommerce solutions to small and medium sized businesses that sell footwear, apparel and sporting goods accessories. By using PlumRiver, technically inspired and performance driven SUGOI is now taking the same approach used in developing advanced and stylish apparel to its eCommerce connection with retailers and sales representatives.

“SUGOI's sales and IT management teams are among the most forward-thinking, knowledgeable and committed we have been able to work with,” said David Lampert, VP Business Development, PlumRiver. “We expect our software solution to greatly enhance the company's relationship with the customer base.”

ABOUT SUGOI
SUGOI is a premium brand within the Apparel Footwear Group division of Dorel Industries (TSX: DII.B, DII.A). Now in its 50th year, Dorel creates style and excitement in equal measure to safety, quality and value. Dorel has annual sales of US$2.4 billion and employs 5,000 people in facilities located in twenty-two countries worldwide. It is a leading manufacturer and distributor of world class cycling, run and triathlon apparel and outdoor gear. Since 1987, SUGOI has been focused on inspiring confidence through its highly technical athletic products, made using the finest materials available. Sugoi employs over 120 team members at its location in Burnaby, British Columbia. For more information on SUGOI please visit www.sugoi.com.

ABOUT PLUMRIVER
PlumRiver provides eCommerce solutions and is widely used by businesses that sell footwear, apparel, sporting goods and accessories. The Company has a comprehensive understanding of the business practices of the Outdoor, Cycling, Snowsports and Specialty Footwear markets. PlumRiver is small enough to focus on clients' individual needs, yet sophisticated enough to offer state-of-the-art solutions. In addition to innovative IT technology skills, PlumRiver's executives have “real world” sports industry experience and offer services and products for speed, flexibility and emphasis on customer service. The Company can provide consulting services and customized management software as desired, and has developed strategic relationships with partners who can offer clients complimentary services such as creative design. PlumRiver has offices in North America and in Europe. For further information visit www.plumriver.com , or contact: PlumRiver LLC. Phone: 888-454-7586

MEDIA CONTACT:
Bill Rudell
Cycling Sports Group
Bill.rudell@cyclingsportsgroup.com
805.553.9746

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